How seriously do you take Tumblr as an online marketing tool? It seems that Tumblr has divided the online marketing world into three categories: 1) Those who believe in its marketing power. 2) Those who don’t believe in its marketing power. 3) Those who believe in its future marketing power. Building a power-base Towards the [...]
Posts Tagged social media marketing
Will or Won’t Tumblr Make it as an Online Marketing Tool?
Posted 10 April 2013 by SandyTagged As: social media marketing, tumblr, tumblr marketing | Categories: SEO, Social Media | Leave a Comment
Make the Most of Social Media Data
Posted 1 February 2013 by SandyTagged As: Facebook, social media, social media marketing, social networks, Twitter | Categories: Digital Marketing, Social Media | Leave a Comment
There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down to fourth. Greg Finn (Marketing Land) cites a report that says Twitter is the fastest [...]
Tuesday Morning Roundup: Latest Social Headlines (Nov 27th 2012)
Posted 27 November 2012 by AynsleyTagged As: Facebook, facebook marketing, facebook privacy, social media, social media followers, social media marketing, Twitter, twitter marketing | Categories: Social Media | Leave a Comment
It seems that freedom of speech and social media do not go hand in hand. Recently, there have been many arrests over tweets and Facebook posts. Until recently, Twitter had never blocked an account, but after a group in Germany started tweeting neo-Nazi comments it decided to take this unprecedented step. It has also agreed [...]
Tuesday Morning Roundup: Latest Social Headlines (Nov 13 2012)
Posted 13 November 2012 by AynsleyTagged As: Facebook, facebook marketing, linkedin, social media, social media followers, social media marketing, Twitter, twitter marketing | Categories: Social Media, Uncategorized | Leave a Comment
CEO’s of Fortune 500 companies participate far less in social media networks than the rest of us. There have been interesting surveys conducted, and the findings are shocking! Having CEOs that actively interact and make themselves available on social platforms leads to greater faith in a company. In fact, 93% of those surveyed believe that [...]
Tuesday Morning Roundup: Latest Social Headlines (Nov 06 2012)
Posted 6 November 2012 by AynsleyTagged As: blogging, Facebook, facebook marketing, linkedin, social media marketing, Twitter, twitter marketing | Categories: Social Media, Uncategorized | Leave a Comment
In this week’s social headlines it seems we are in for a Face-list, as Facebook has been quietly trying out a new tool for advertising, using the recycled name, “Marketplace”. This could give Craigslist a real run for its money. Apparently, users will be able to create short personal ads. These will show up in [...]
Tuesday Morning Roundup: Latest Social Headlines (Oct 30 2012)
Posted 30 October 2012 by AynsleyTagged As: Facebook, facebook marketing, linkedin, social media marketing, Twitter, twitter marketing | Categories: Social Media, Uncategorized | Leave a Comment
I’m sure we have all seen and, in some cases, fallen for the sneaky, pointless viral links circulating Facebook more and more often these days. They go like this: “1. Click on Photo, 2. Comment Jump 3. See what happens.” What happens? Nothing! This is a sneaky tactic to make cyber scammers rich. These pages [...]
Is Pinterest the New E-Commerce Platform?
Posted 18 October 2012 by SandyTagged As: e-commerce, online shopping, pinterest, pinterest marketing, pinterest shopping, social media marketing | Categories: Social Media | 1 Comment
If a study by BizRate is to be believed then yes, Pinterest is well on its way to becoming the destination of choice among social shoppers (Marketing Land). If you think that people use Pinterest mainly to gawk at pictures of stunning landscapes, stunning food and cute animals then you’re right. The study shows that [...]
SEO Remains Best Lead Generator for B2B and B2C Marketers
Posted 31 August 2012 by SandyTagged As: b2b marketing, b2c marketing, online marketing, PPC, SEO, social media, social media marketing | Categories: Digital Marketing, PPC, SEO, Social Media | Leave a Comment
SEO is your best long-term online marketing strategy and PPC works best over the short-term. That’s how it’s always been. Social media has been sexy and attention grabbing but SEO and PPC are the old standbys. Until now, that is. A recent article by Matt McGee (Search Engine Land) suggests that while SEO is still [...]
What exactly is the conversion value of a Like?
Posted 12 July 2012 by SandyTagged As: facebook marketing, social media conversions, social media marketing, twitter marketing | Categories: Social Media | Leave a Comment
If you’re in digital marketing you’re probably used to the conflicting information that does the rounds. The fact that conflicting information comes from reputable sources doesn’t help us sort out fact from fiction, or the good from the bad. Take, for example, new research reported by eMarketer.com, which goes to show that a Like on [...]
Twitter marketing: celebs, promotions, cost and ethics
Posted 24 June 2011 by SandyTagged As: celebrity tweets, promoted tweets, social media marketing, twitter marketing | Categories: Social Media | Leave a Comment
Marketing on Twitter is not a minefield; in fact, it’s hardly a field at all. If you have the money you can pay people to tweet good reviews about your products. If you have even more money you can buy promoted tweets and ensure that you appear in trends, follow recommendations and timelines. Appearing in [...]