Pick a subject, any subject, any controversial subject. Once you’ve got past religion, politics, and gay marriage you might find your way to social media at the workplace. Ok, so it’s not the most controversial subject in the world, but it causes heated debate in some circles. That’s because no one really knows what to [...]
Posts Tagged social media
Should Businesses Just Let Their Employees Be on Social Media?
Posted 9 April 2013 by SandyTagged As: social media, social media at work, social media productivity | Categories: Social Media | Leave a Comment
Online Marketing is a Game of Patience
Posted 8 April 2013 by SandyTagged As: search engine optimisation, SEO, social media | Categories: SEO | Leave a Comment
You need the patience of Job to work in online marketing. Why is that, you ask? For two reasons, I answer. 1) Clients. SEO would be a perfect industry if not for clients. Think of the fun to be had tweaking a URL here, re-titling an image there, revising keywords, and editing content without having [...]
When Images are Worth More than a Thousand Words
Posted 5 April 2013 by SandyTagged As: instagram, pinterest, SEO, social media | Categories: SEO, Social Media | Leave a Comment
A picture is worth a thousand words, yeah? But, how much are a thousand words worth? If you’re in online marketing, and if you’re reading this then you probably are, you know the value of words. You know the value of keywords, the value of punchy words in calls to action, and the value of [...]
Make the Most of Social Media Data
Posted 1 February 2013 by SandyTagged As: Facebook, social media, social media marketing, social networks, Twitter | Categories: Digital Marketing, Social Media | Leave a Comment
There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down to fourth. Greg Finn (Marketing Land) cites a report that says Twitter is the fastest [...]
Pinterest – A power hungry social monster
Posted 4 December 2012 by AynsleyTagged As: facebook marketing, google plus, linkedin, pinterest, social media, social media followers, Twitter | Categories: Digital Marketing, Social Media | Leave a Comment
Pinterest has quickly become a powerful brand, one of the fastest growing networks of all time and a powerful business referral tool. The accomplishments are impressive and the social giant itself is strangely addictive. But how much do we really know about this power hungry monster? Did you know that Pinterest … Was started in [...]
Tuesday Morning Roundup: Latest Social Headlines (Nov 27th 2012)
Posted 27 November 2012 by AynsleyTagged As: Facebook, facebook marketing, facebook privacy, social media, social media followers, social media marketing, Twitter, twitter marketing | Categories: Social Media | Leave a Comment
It seems that freedom of speech and social media do not go hand in hand. Recently, there have been many arrests over tweets and Facebook posts. Until recently, Twitter had never blocked an account, but after a group in Germany started tweeting neo-Nazi comments it decided to take this unprecedented step. It has also agreed [...]
Pinterest Makes Your Business Its Business
Posted 16 November 2012 by SandyTagged As: pinterest, pinterest business, pinterest marketing, social media | Categories: Social Media | Leave a Comment
It was inevitable really. What was inevitable, you ask? Pinterest catering to businesses, I answer. Why was it inevitable, you ask? Because it needs to generate revenue and catering to businesses will help it do that. And, because that’s the way all social networks seem to go: they start off trying to discourage businesses from [...]
Tuesday Morning Roundup: Latest Social Headlines (Nov 13 2012)
Posted 13 November 2012 by AynsleyTagged As: Facebook, facebook marketing, linkedin, social media, social media followers, social media marketing, Twitter, twitter marketing | Categories: Social Media, Uncategorized | Leave a Comment
CEO’s of Fortune 500 companies participate far less in social media networks than the rest of us. There have been interesting surveys conducted, and the findings are shocking! Having CEOs that actively interact and make themselves available on social platforms leads to greater faith in a company. In fact, 93% of those surveyed believe that [...]
The Evolution of Online PR
Posted 9 November 2012 by SandyTagged As: brand journalism, online PR, online public relations, social media | Categories: Online PR | Leave a Comment
Way back when, in the dark ages of SEO, online PR was an advertorial disguised as a press release that was uploaded to various distribution sites while the authors held their thumbs. The idea was that journalists would see the piece and be so enamoured with it that they immediately published it on their internationally [...]
Tuesday Morning Roundup: Latest Social Headlines (Oct 16 2012)
Posted 16 October 2012 by AynsleyTagged As: blogging, brands, Facebook, guest posts, linkedin, online brand, seo companies, social media, twitter marketing | Categories: News, Social Media | Leave a Comment
Top news in the world of social media seems to be pointing to an on-going scandal where social media consulting firms are buying “fake followers” to increase the visibility of their own profiles. This leads one to ask, “What is the deal with the numbers?” One would think the word social is an obvious clue. [...]