You need the patience of Job to work in online marketing. Why is that, you ask? For two reasons, I answer. 1) Clients. SEO would be a perfect industry if not for clients. Think of the fun to be had tweaking a URL here, re-titling an image there, revising keywords, and editing content without having [...]
Posts Tagged SEO
Monday Morning Roundup: Latest Search Headlines (Nov 05 2012)
Posted 5 November 2012 by ShepTagged As: search engine, SEO, seo news | Categories: News, SEO | Leave a Comment
In the past week’s news: A Melbourne man won a defamation case against Google. Milorad Trkulja claimed that certain image and search results damaged his reputation by linking him to some of Melbourne’s criminals. Search Engine Land reports that Trkulja has won a similar case against Yahoo. Latest on Search Engine Land. Students research information [...]
The Case of the Missing Links
Posted 4 September 2012 by SandyTagged As: build links, link building, SEO | Categories: SEO | Leave a Comment
It’s happened to all SEO companies: they’re tootling along with client work, doing all the correct monitoring and managing and maintenance, when they discover that some rather important links that they thought they could count on have vanished. Links disappear all the time; guest posts get taken down, websites are redeveloped, errors creep into pages, [...]
Dear SEOs, Google Is Out To Get You
Posted 31 August 2012 by SandyTagged As: Google, guest posts, links, SEO | Categories: SEO | Leave a Comment
That’s what it feels like, doesn’t it? One day you’re tootling along, being (mostly) white-hat and thinking you’re on the right side of Google law and the next … wham … you’re flat on your face staring at plummeting rankings, dropping AdSense revenue and fighting penalties. As with most things Google does, the spate of [...]
The Dos & Don’ts of SEO – a newbie’s perspective
Posted 27 January 2012 by SandyTagged As: seach engine optimisation, search engine, SEO | Categories: SEO | Leave a Comment
Don’ts Keyword Stuffing While most companies refrain from keyword stuffing, it is still the biggest no-no of SEO. In the past, people used to stuff meta tags with irrelevant key words in order to boost their rankings. If you were to do this today, you would be penalized by the search engine companies. To avoid [...]
Discovering how SEO works
Posted 31 October 2011 by AdminTagged As: SEO, seo basics, what is seo | Categories: SEO | Leave a Comment
It was only a few months ago that I heard of the term “search engine optimization”. As an intern, I still only have a vague idea of how it works, but it certainly seems to be the “in” thing when it comes to advertising online. From the little that I do understand, SEO is all [...]
6 Lessons SEOs can learn from CSI
Posted 21 September 2011 by SandyTagged As: SEO, seo lessons | Categories: SEO | Leave a Comment
I have recently started watching CSI: Crime Scene Investigation (that’s the original and best for the uninitiated) from scratch and it occurred to me that the show has several lessons to teach SEOs, with the overarching lesson being never give up. 1) A bad start isn’t the end of the world. The pilot episode is [...]