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Posts Tagged PPC

SEO Remains Best Lead Generator for B2B and B2C Marketers

Posted 31 August 2012 by
Tagged As: , , , , , , | Categories: Digital Marketing, PPC, SEO, Social Media | Leave a Comment

SEO is your best long-term online marketing strategy and PPC works best over the short-term. That’s how it’s always been. Social media has been sexy and attention grabbing but SEO and PPC are the old standbys. Until now, that is. A recent article by Matt McGee (Search Engine Land) suggests that while SEO is still [...]

SEO is always the trump card

Posted 7 November 2011 by
Tagged As: , , , | Categories: PPC, SEO, Social Media | Leave a Comment

As someone who started her career in digital marketing with a crash course in SEO, I’m a loyal believer in its intrinsic benefits. I know PPC is great and social media marketing is the current trendy channel of choice, but I keep coming back to SEO and the necessity of having a properly optimised website [...]

Balancing SEO and PPC

Posted 11 May 2011 by
Tagged As: , | Categories: PPC, SEO | Leave a Comment

One of the biggest mistakes online marketers (and their clients) make is placing SEO and PPC into two distinct, mutually exclusive categories. Online agencies have a department for SEO and a department for PPC and never the twain shall meet. This is unfortunate as the two disciplines are ideally suited to complement each other. One [...]