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Posts Tagged online reputation

How Clint Eastwood Boosted Barack Obama’s Reputation

Posted 3 September 2012 by
Tagged As: , , , | Categories: Online PR, ORM | Leave a Comment

By now you know about Clint Eastwood’s delightful speech at the Republican National Convention. Delightful being a relative term. It was a delight from an observer’s point of view thanks to its entertainment value, but a little less so for anyone playing an active role in Mitt Romney’s presidential campaign. You know how it went: [...]

On nightmare clients and the urgency of social media management

Posted 11 November 2011 by
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Because online marketing people write so regularly about the importance of properly planned and implemented SEO and SEM strategies, we tend to assume that the rest of the world shares our views. We may not assume that our business clients know what we know – we joke about them living in blissful ignorance – but [...]

Should you be concerned that ORM affects employment?

Posted 20 July 2011 by
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Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]

Why celebrity PR agents hate Twitter

Posted 24 June 2011 by
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Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]