Show me the money Digital marketing is a diverse field. It encompasses a variety of specialisations, from PPC management and content writing to social media strategies and online reputation management. As consumers become freer with their opinions online and reports of bad service become more common, online reputation management (ORM) looks set to be one [...]
Posts Tagged online reputation management
Should you be concerned that ORM affects employment?
Posted 20 July 2011 by SandyTagged As: employment, online reputation, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]
Me on the Web: helpful but not a fool-proof ORM remedy
Posted 30 June 2011 by SandyTagged As: Google, Me on the Web, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]
One outstanding online reputation management disaster will haunt you forever
Posted 15 April 2011 by SandyTagged As: brands, online reputation management, reputation disaster, video campaign | Categories: Online PR, ORM | Leave a Comment
No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]