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Posts Tagged digital marketing

Online video marketing: You can’t afford to miss out

Posted 3 August 2012 by
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Online video marketing is still emerging as a player in the digital marketing field, but pundits speculate that it will be huge. Daniel Kolossa (Memeburn) looked at the potential for online video marketing in emerging markets, like South Africa, based on current international statistics. Apparently, YouTube now gets four billion views per day; it reflects [...]

E-books and your digital marketing strategy

Posted 14 September 2011 by
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If you’re bursting with information, and even if you’re not, you might want to consider writing an e-book and integrating it into your overall digital marketing strategy. E-books work because they let you say everything that won’t fit into a blog post. Of course you could distil all your information into a series of posts, [...]

Digital ad spend will snatch most of advertising spend by 2016

Posted 5 September 2011 by
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So, you know that digital marketing is increasing almost exponentially year-on-year. You know that only fools don’t use at least one digital marketing channel. You know that multi-channel marketing is the ideal. But do you know just how big digital marketing is going to get? Forrester Research has released a new report with projections for [...]

International marketing implications of Google’s $500 million settlement

Posted 1 September 2011 by
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For a company that’s motto is Do No Evil, Google sure ends up in a lot of trouble for evil-like behaviour, at the least behaviour that many people consider evil. One of the latest scandals involves drugs. Despite several warnings and US federal laws against the practice, it seems Google continued to run ads by [...]

Best practices for email marketing, the second the most popular digital marketing channel

Posted 26 August 2011 by
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A recent survey by Bizo (reported by Marketing Profs) has identified which channels marketers think will be the most important and relevant in the next 12 months. What’s fairly interesting, although it is in keeping with the trend over the past few years, is that marketers will be focusing more of their efforts, and their [...]

Online marketers will survive recessions

Posted 17 August 2011 by
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The entire world is talking about the possibility of a double dip recession. Economic powerhouses are conducting surveys in their droves and each one seems to deliver a different result. For instance, a poll by CNBC showed that 53% of respondents believe a double dip recession is on the way. According to the BofA (Bank [...]

Augmented reality marketing is starting to make its mark

Posted 29 July 2011 by
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Augmented reality was first punted as a novel marketing technique in 2009. At the time, Apple was one of the first companies to get the bandwagon rolling when it ran an app on its iPhone that allowed Parisians and tourists to find the nearest Metro subway stations. All users had to do was point their [...]

Infographics as marketing tools

Posted 22 July 2011 by
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Infographics are popular at the moment, particularly as a marketing/link building tool, but they should not be takenlightly. Good infographics are like gold – pretty and shiny and valuable commodities. Shoddy infographics are like lead – boring and dull and not popular among the masses. Good infographics take time and effort to create, and then [...]