Crowdsourcing: it’s a scary concept for marketers who are only just getting used to conversations with consumers as opposed to monologues. Crowdsourcing takes the idea of marketing as a two-way conversation a step further. Conversation is still two-way (how could be anything else), but consumers have much more input in the manner in which marketing [...]
Posts Tagged crowdsourcing
Crowdsourcing is the new black when it comes to marketing
Posted 20 September 2011 by SandyTagged As: crowdsourcing, crowdsourcing marketing | Categories: Viral Marketing | Comments Off
Crowdsourcing constitutions: Iceland takes the wisdom of crowds to a whole new level
Posted 20 June 2011 by SandyTagged As: crowdsourcing, iceland crowdsourcing, political crowdsourcing, political social media, social media | Categories: Social Media | Leave a Comment
Aside from the occasionally erupting volcano, Iceland tends to remain under the average person’s attention radar. But, if you’re into digital media, or follow the world’s changing democratic regimes, Iceland may have popped into your sphere of awareness as it embarks on an ambitious political strategy. You see, Iceland is drafting a new constitution and [...]