Top news in the world of social media seems to be pointing to an on-going scandal where social media consulting firms are buying “fake followers” to increase the visibility of their own profiles. This leads one to ask, “What is the deal with the numbers?” One would think the word social is an obvious clue. [...]
Posts Tagged brands
One outstanding online reputation management disaster will haunt you forever
Posted 15 April 2011 by SandyTagged As: brands, online reputation management, reputation disaster, video campaign | Categories: Online PR, ORM | Leave a Comment
No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]