Posts
Conversion Optimisation
- Mozcation 2013: a Hit!
- Conversion optimisation is essential to initial conversion growth
- Call tracking conversion analytics gets even more high-tech
- 10 Tips to increase your mobile conversion rate
- SEO Demystified
- Overhaul your copywriting for rocketing conversions
- Crash course for killer headlines
- Acronym overload: Navigate the acronym-heavy world of online marketing
Copywriting
Digital Marketing
- When Last Did You Assess Your Email Marketing Strategy?
- Adwords Enhanced Campaigns: More Work, More Planning, More ROI
- Make the Most of Social Media Data
- Pinterest – A power hungry social monster
- Tuesday Morning Roundup: Latest Social Headlines (Oct 9 2012)
- How Much of Your Marketing Budget is Mobile?
- SEO Remains Best Lead Generator for B2B and B2C Marketers
- Quick guide to optimise your Google Places business listing
- Quick guide to creating a company page on Linkedin.com
- Online video marketing: You can’t afford to miss out
Mobile Marketing
News
- Could You Wait Two Days for Someone to Review Your Tweet?
- Monday Morning Roundup: Latest Search Headlines (Dec 3 2012)
- Monday Morning Roundup: Latest Search Headlines (Nov 26 2012)
- Monday Morning Roundup: Latest Search Headlines (Nov 19 2012)
- Monday Morning Roundup: Latest Search Headlines (Nov 12 2012)
- Monday Morning Roundup: Latest Search Headlines (Nov 05 2012)
- Monday Morning Roundup: Latest Search Headlines (Oct 29 2012)
- Tuesday Morning Roundup: Latest Social Headlines (Oct 23 2012)
- It’s Judgment Time: Google Lets Webmasters Make Amends for Past Infringements
- Tuesday Morning Roundup: Latest Social Headlines (Oct 16 2012)
- Monday Morning Roundup: Latest Search Headlines (Oct 15 2012)
- Chrome challenges IE’s crown
- Human social behaviour is evolving and governments need to deal with it
- Top searches on Google South Africa for September 2011
- Bing rings in the changes but does anybody care?
- Highlights for the week in search
- Top Searches on Google South Africa (Google.co.za) – August 2011
- Digital ad spend will snatch most of advertising spend by 2016
- Two-step review for Adsense publishers will improve ad network
- Best practices for email marketing, the second the most popular digital marketing channel
- Search and email remain the most popular activities online
- The right to know vs. the right to be forgotten
- Local is lekker: Baidu and Yandex control local search markets
- Augmented reality marketing is starting to make its mark
- Google+ deserves its own space rather than usurping Facebook or Twitter
- Top Searches on Google South Africa (Google.co.za) – June 2011
- Google Toolbar Pagerank Update June 2011
- Will unique top level domains change the SEO playing field?
- Osama Bin Laden is dead and the internet doesn’t care … almost
- Top Searches on Google South Africa (Google.co.za) – April 2011
- Top Searches on Google South Africa (Google.co.za) – March 2011
- It’s not Kung Fu Panda but Google’s update kicks some butt
- Top Searches on Google South Africa (Google.co.za) – February 2011
- Top Searches on Google South Africa (Google.co.za) – January 2011
Online PR
- Blogging Live in 3 … 2 … 1
- The Evolution of Online PR
- How Clint Eastwood Boosted Barack Obama’s Reputation
- Twitter Trolls and Twaddle Mar Social Olympics
- The Dangers of Waging War Online – Lessons from The Oatmeal
- Social media vanity URLs and online PR
- Should you be concerned that ORM affects employment?
- Should the same rules apply to online and offline marketers?
- Me on the Web: helpful but not a fool-proof ORM remedy
- Why celebrity PR agents hate Twitter
- Key ideas from the Social Media World Forum Africa (#SMWF)
- How to build and maintain your personal brand
- One outstanding online reputation management disaster will haunt you forever
- The world watches Obama to see if he’ll go viral, again
- 5 Tweets that will kill your social media campaign
- Conquer viral video marketing, just like Old Spice
- Charlie Sheen shows viral marketers how it’s done
- What is web copywriting and how it can work for you
- A hands-on approach to online reputation management
- Offline and online PR working well together
ORM
PPC
- SEO is always the trump card
- Online marketers will survive recessions
- PPC ad writing 101
- Seasonal PPC campaigns and day parting
- Nail Facebook PPC advertising
- Remarketing makes digital advertising sense
- Align the psychology of search behaviour with website goals
- Balancing SEO and PPC
- 6 Tips to improve keyword quality score
SEO
- Will or Won’t Tumblr Make it as an Online Marketing Tool?
- LinkedIn Tweaks its Services to Become More User-Friendly
- Online Marketing is a Game of Patience
- When Images are Worth More than a Thousand Words
- Monday Morning Roundup: Latest Search Headlines (Oct 22 2012)
- If Change is a Holiday, it’s Time to go on Leave
- Approaches to SEO Prospecting
- Monday Morning Roundup: Latest Search Headlines (Oct 8 2012)
- SEOMoz’s Matt Peters Research: Well Worth a Look
- The Case of the Missing Links
- Dear SEOs, Google Is Out To Get You
- Updates, we’ve all got updates
- Google Penguin and Panda Moving Forward
- The Dos & Don’ts of SEO – a newbie’s perspective
- What makes a great website?
- Mobile email marketing and m-commerce this festive season
- Irrelevant, repetitive search results are on the way down
- Discovering how SEO works
- Is guest posting all it’s cracked up to be?
- Digging Digg and giving up on Google+
- Phishers of men and money
- 6 Lessons SEOs can learn from CSI
- Will Aaron Wall’s new definition of doorway pages stick?
- SEO industry regulation: always a contentious issue
- Don’t forget Google’s changes to Products Feed Specifications
- Display advertising reaches for the stars
- International marketing implications of Google’s $500 million settlement
- Google and Microsoft engage in the battle for voice search
- Twitter Galleries, search and your business
- Sponsored blogs and social media mentions: good bad or indifferent?
- Don’t continue to underestimate video optimisation
- Semantic search demystified
- Link building in a mobile world
- Who’s who of social media: where did the old guard go?
- Don’t ignore Bing in the search race
- End of the road for Yahoo Site Explorer
- 5 SEO e-commerce basics to get you started
- Is the age of QR Codes about to begin?
- Is SEO necessary for blogs?
- Google Authorship Markup: more questions than answers
- Google Panda 2.2: the update continues
- SEOmoz dissects Google ranking factors and peeks into the world of tomorrow
- What are sitemaps and why are they important?
- 5 Tips to kick-off Facebook SEO
- SEO tips for old and new websites
- Top 7 website mistakes that hurt usability
- Location-based search surpasses geographic targeting in the quest for relevance
- Is it best to outsource SEO or keep it in-house?
- What are backlinks and why are they important?
- Design tips for mobile search
- Top 3 lies (some) SEO companies tell you
- SEOmoz is working on some updates just for you
- Don’t sell your soul to dodgy SEO firms
- Study reveals cats’ brains are more in tune with online search than humans
- Google +1 round-up: Are you feeling inspired?
- How to succeed at guerrilla marketing
- Don’t buy links if you value your Google ranking
- Real or not: making a success of viral campaigns
- 7 things about blue cheese that are kind of gay when you think about it
- Link bait 101: from getting started to dos and don’ts
Social Media
- Should Businesses Just Let Their Employees Be on Social Media?
- Tuesday Morning Roundup: Latest Social Headlines (Nov 27th 2012)
- Pinterest Makes Your Business Its Business
- Tuesday Morning Roundup: Latest Social Headlines (Nov 13 2012)
- Tuesday Morning Roundup: Latest Social Headlines (Nov 06 2012)
- Tuesday Morning Roundup: Latest Social Headlines (Oct 30 2012)
- Is Pinterest the New E-Commerce Platform?
- What do Sponsored Tweets Mean for Twitter Users?
- Are Moms Chasing Kids off Facebook?
- What exactly is the conversion value of a Like?
- Like, Want and Opt-in
- YouTube = Better ROI
- What is the Future of Blogging?
- Fortune 500 still doesn’t buy into social media
- Will social gaming dictate future advertising spend?
- On nightmare clients and the urgency of social media management
- Are Google+ brand pages like a fine wine, will they improve with time?
- Facebook has privacy settings – use them
- LinkedIn follows in Facebook’s footsteps
- Facebook continues to fall foul of user privacy expectations
- Google+ changes overshadowed by Facebook
- Twitter launches analytics but will it fly?
- Blind social sharing is not all bad (but it’s not all good either)
- Blogging and the social media psyche
- Groupon’s interesting approach to privacy
- Of American presidents, presidential candidates and social media
- It’s LinkedIn vs. Facebook when it comes to business networking
- The social media upshots of the London riots
- Foursquare ups its game with a slew of new developments
- Why social media experts are not douche bags
- Are you making the most of user-generated content?
- Do China and Facebook have a love/hate relationship?
- Is Facebook marketing on the way out or do you need to try harder?
- Google Plus+ talks softly but carries a big stick
- Facebook loses face – is the honeymoon over?
- Twitter marketing: celebs, promotions, cost and ethics
- Crowdsourcing constitutions: Iceland takes the wisdom of crowds to a whole new level
- Lady Gaga shows celebrities how social media is done
- Daily checklist to maintaining your personal brand
- Dos and don’ts of building a social media following
- US teenager conquers YouTube by making lip-syncing cool
- Blogging: past, present and future
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