Mediatorr will conduct preliminary research to form a goal orientated context from which to implement the search engine optimisation (SEO) strategy.
Target Audience Analysis
Gaining a practical understanding of the relevant target audiences allows us to ensure the SEO strategy is balanced and achieves maximum results. The target audience analysis may include the following:
- Identify each target audience segment
- Associate relevant demographics to each audience segment
- Describe the desired website actions associated with each audience
- Describe the online behaviour of each audience
- Identify content that would be appropriate for each audience segment
Site Analysis
The site analysis is an in depth SEO audit that aims to identify the strengths and weaknesses of the current website, indicating the challenges that need to be overcome to achieve optimal ranking performance.
- Technology & Coding
- Internal Link Structure
- Tags & Titling
- Content
- Usability
- Offsite Factors
- Negative Factors
Competitor Analysis
This offers a comparative analysis of key competitors and their search engine standing. The process includes identifying key competition and applying a basic SEO audit to each competitor to assess their strengths and weakness – identifying opportunities and threats for the client.
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