Reporting & Strategic Planning

Utilising a vast array of metrics, techniques and tools, the monthly report aims to achieve two primary goals:

  • Inform client of performance, milestones achieved and ROI
  • Inform the strategy moving forward

A report including strategic recommendations will be distributed to the client on a monthly basis and include the some of the following data:

Performance Overview

A summary of key metrics indicating changes over the past month.

Traffic Analysis

  • Visitor Overview
  • Traffic Sources
  • User & Click Path Behaviour
  • Goal Funnels

Rankings Analysis

  • Comparative Ranking Report
  • Link Popularity Report

Trends Analysis

  • Seasonal Fluctuations
  • Search Phrase Analysis

Production Report

A report stipulating what was completed within the past month and how much time was spent.

Strategic Recommendations

Based on the above data, strategic recommendations will be made for the upcoming month.

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