Link development forms the foundation of monthly SEO activity and goes hand in hand with the onsite optimisation processes.
The primary purpose of Link Development is to ensure a website gets ranked favourably by increasing its relevance and link popularity. The general theory is the more quality backlinks a website has the greater its chances of achieving favourable rankings for targeted terms.
Our Link Development process includes:
- Link Baiting – creating unique or newsworthy content that people will link to and promoting it.
- Manual Link Negotiation – identifying relevant websites, selecting only the best and networking with site owners
- Online PR – distributing promotional or viral content of behalf of clients to topical websites (see Online PR & Social Media).
Our Link Development process does not include:
- Reliance on Reciprocal Link Exchanges
- Mass Directory Submissions
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