Our online advertising solutions include advertising through search, display and social media channels that cater for desktop, tablet and mobile browsers. As opposed to inbound marketing, which earns customer attention, online advertising buys visibility. The advantages are flexible, targeted and measurable advertising campaigns that are quick to set up and manage. We focus our campaigns on creating relevant advertising that enhances branding, click-throughs and conversions.
Search engine users have a pre-existing desire to find information. Targeting these users allows advertisers to make relevant advertising available to them without disrupting their search experience. Although, search advertising is limited to text advertising, a variety of ad extensions exist to enhance ad performance. These include sitelinks and reviews as well as call and social extensions. Clients can also choose to focus on clicks (CPC) or conversions (CPA).
Display advertising allows clients to target users in the context of relevant websites using text, image, interactive and video ads. It is ideal for brand advertising (raising awareness of a particular brand, product or service) and remarketing to users who have previously visited your website. Three bidding options are available: cost-per-click (CPC), cost-per-thousand-impressions (CPM) & cost per acquisition (CPA).
Social Network Advertising
Whether the goal is to increase website traffic, build brand awareness or grow a social fan base, social network advertising offers a variety of ways to reach and engage with target audiences. Each network differs in terms of demographic targeting and bidding or fee structure. Facebook for instance, allows demographic targeting to specify audiences based on location, interests, relationship status and education.