Quick guide to optimise your Google Places business listingPosted 30 August 2012 by Phil Smulian
Considering how use of the internet is growing, and how you can do ‘localised’ searches even on an entry-level cellphone device, via Google or Google maps, it is worth putting your business right into the path of searchers, when they need your help and are out looking.
A search for ‘banners cape town’ shows some localized results mixed in with the main search results:
What can you do?
Visit your page while logged in as the official administrator/owner of the Google account that manages the page.
- Start by adding more categories to your listing. You can find the category settings under ‘Basic Information’ in your listing. As you start to type new categories, Google usually helps you with suggestions. Be sure to use accurate categories (don’t pretend to do what you don’t). Try to categorise your offerings in line with the services mentioned on your website, and in your Linkedin Company page or Facebook page (be consistent).
- Use a more broad description for the main description under ‘Basic Information’. Try to include most prominent services here.
- Make sure your address & phone number details are accurate and up to date, and complete hours of operation and as many of the other subheadings as you can, as accurately as you can.
- Upload some photos (which are very attractive) of the companies work. Same applies to videos if available.
- Under ‘additional details’, add your services. Add a label such as ‘services’ or ‘work we do’, and in the corresponding input, add your services, separated by commas. This step is important. It allows you to create a list that might match up to what searchers are searching for (such as “banners”). If people near your premises search for your services, Google will figure it out and show you first.
- Once your profile is satisfactory, get associates and friends to drop reviews on your Google Plus/Places page. The more genuine, positive reviews you get, the better it will influence your performance.