PPC Services

Instant traffic

Almost the instant your PPC ads go live you’ll start to see an increase in traffic to your website. And, because your ads appear for very specific search terms, the traffic generated is qualified, i.e. the people who click on them are further along the purchasing cycle. This in turn improves your conversion rate and your ROI.

You control your budget

You decide exactly how much money you want to spend every month and your budget will never exceed that – unless you’re doing so well that you decide to top it up. You can also choose how much you want to spend on particular search terms, so you can focus on different products or services each month.

Flexible

PPC campaigns are flexible. You can start and stop them whenever you want to. Because they deliver almost instant results, you can use them to advertise special promotions, product launches, seasonal deals or anything else that is only relevant for a limited time.

Measurable

Using PPC services like Google AdWords means that it’s very easy to track campaigns and measure results. You can see exactly how specific terms are doing and chop and change your budget to capitalise on terms that are competitive and performing well. These reports, which can be generated automatically, can be used to refine your campaigns to deliver even better results.

Supports SEO

PPC can be used to kick start traffic to your site and generate website awareness while your SEO strategy starts to take gradual effect. The research that goes into PPC keywords and the reports that show their relative success can also be used to refine the keywords used in your SEO strategies.