Key Benefits of Mobile:
- Increased reach
- Increased traffic
- Always on, always available
- Improved visibility
- Improved measurability
Good quality mobile specific solutions.
Mobile web development takes into consideration all the limitations of mobile phones, such as smaller screen size, lower resolution, touchscreen and keypad restrictions and limited browsing capabilities.
Mobile marketing strategies are also tailored to mobile capabilities, including screen size, connectivity, bandwidth, and should include SMS services.
Nearly everyone has a mobile phone; even low level LSM groups have mobile phones. So you can extend your advertising and marketing targets if you so choose.
Mobile specific site development (and optimisation) allows more people to access your site when they conduct mobile searches. Among the the knock-on effects are increased conversions and a better bottom line.
Always on, always available.
Mobile phones are very rarely switched off (not even when they are supposed to be), and people are very rarely without their phones (some people even use their phones while in the bath or on the loo). This means you can always reach your audience.
It’s very easy to track mobile marketing campaigns thanks to analytics software, which allows you to determine success and calculate ROI.
Bulk SMS packages are relatively affordable, which means you can reach your large audience for less than it costs to launch a more limited traditional marketing campaign.