Guerrilla marketing uses innovative and creative campaigns to stop people in their tracks, make them blink, make them think or make them smile all while boosting brand awareness. Viral marketing falls under the guerrilla marketing umbrella, in fact, one of the aims of guerrilla marketing is for campaigns to go viral. The nice thing about [...]

Last year yielded two very good examples of viral campaigns, which were hugely successfully in entirely different ways. First we have the young woman who quit her job using a series of white board messages, which she emailed to her entire office. The story broke on TheChive.com but it was picked up by virtually everyone, [...]

Link bait is an easy enough concept to understand: it’s about creating fantastic content (an article, blog, badges, widgets, pictures, etc) that everyone will love and link to. Link bait is not, however, that easy in practice. Right at the forefront of the problems you will encounter is volume. The net is packed full of [...]