There is a rumour circulating the cyber world that Marissa Mayer, Yahoo!’s chief executive, has been in discussions with Sheryl Sandberg, the chief operating officer of Facebook, about the possibility of them working together. This would not be a first, as they have previously collaborated on a number of smaller projects, like Yahoo! news showing [...]

Writing copy for websites can be tricky because writers have to please picky visitors and picky search engines – and it’s a toss-up which is pickier. You’ll often find that website owners get hold of a couple of articles on the importance of keywords and then use them with great determination. You get paragraphs that [...]

When it comes to mobile optimisation Bryson Meunier divides SEOs into two categories: those who believe in developing different strategies for mobile and desktop SEO, including delivering a separate mobile URL; and those who believe in making desktop driven sites easy for mobile browsers to access, which means only one URL. Both sides vociferously defend [...]

As insane as it sounds there are industries in today’s modern world that still haven’t cottoned onto digital communication and modes of business. The first that springs to mind is insurance, which is struggling to shrug off its staid modus operandi. Print media has also been reluctant to abandon tried and trusted avenues in favour [...]