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Tuesday Morning Roundup: Latest Social Headlines (Nov 20th 2012)

Posted 20 November 2012 by
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There is a rumour circulating the cyber world that Marissa Mayer, Yahoo!’s chief executive, has been in discussions with Sheryl Sandberg, the chief operating officer of Facebook, about the possibility of them working together. This would not be a first, as they have previously collaborated on a number of smaller projects, like Yahoo! news showing [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 13 2012)

Posted 13 November 2012 by
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CEO’s of Fortune 500 companies participate far less in social media networks than the rest of us. There have been interesting surveys conducted, and the findings are shocking! Having CEOs that actively interact and make themselves available on social platforms leads to greater faith in a company. In fact, 93% of those surveyed believe that [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 06 2012)

Posted 6 November 2012 by
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In this week’s social headlines it seems we are in for a Face-list, as Facebook has been quietly trying out a new tool for advertising, using the recycled name, “Marketplace”. This could give Craigslist a real run for its money. Apparently, users will be able to create short personal ads. These will show up in [...]

Beginners Guide to SEO Copywriting

Posted 2 November 2012 by
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Writing copy for websites can be tricky because writers have to please picky visitors and picky search engines – and it’s a toss-up which is pickier. You’ll often find that website owners get hold of a couple of articles on the importance of keywords and then use them with great determination. You get paragraphs that [...]

Tuesday Morning Roundup: Latest Social Headlines (Oct 30 2012)

Posted 30 October 2012 by
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I’m sure we have all seen and, in some cases, fallen for the sneaky, pointless viral links circulating Facebook more and more often these days. They go like this: “1. Click on Photo, 2. Comment Jump 3. See what happens.” What happens? Nothing! This is a sneaky tactic to make cyber scammers rich. These pages [...]

Monday Morning Roundup: Latest Search Headlines (Oct 22 2012)

Posted 22 October 2012 by
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Google has copied Bing in introducing a tool to help devalue the impact of bad links to a given domain – bringing a sigh of relief to SEO’s still suffering the effects of Penguin’s blow. Many webmasters say it’s the bomb, whereas some think that Google is letting people do all the hard work for [...]

Mobile-friendly or mobile optimised: which side of the fence are you?

Posted 14 June 2011 by
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When it comes to mobile optimisation Bryson Meunier divides SEOs into two categories: those who believe in developing different strategies for mobile and desktop SEO, including delivering a separate mobile URL; and those who believe in making desktop driven sites easy for mobile browsers to access, which means only one URL. Both sides vociferously defend [...]

Facilitating the process as ad agencies go digital

Posted 25 February 2011 by
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As insane as it sounds there are industries in today’s modern world that still haven’t cottoned onto digital communication and modes of business. The first that springs to mind is insurance, which is struggling to shrug off its staid modus operandi. Print media has also been reluctant to abandon tried and trusted avenues in favour [...]