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Archive for the Social Media Category

Will or Won’t Tumblr Make it as an Online Marketing Tool?

Posted 10 April 2013 by
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How seriously do you take Tumblr as an online marketing tool? It seems that Tumblr has divided the online marketing world into three categories: 1)     Those who believe in its marketing power. 2)     Those who don’t believe in its marketing power. 3)     Those who believe in its future marketing power. Building a power-base Towards the [...]

LinkedIn Tweaks its Services to Become More User-Friendly

Posted 9 April 2013 by
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LinkedIn had a bit of a slow start when compared to other social media networks. You certainly couldn’t call its rise meteoric. Like the tortoise in his race against the speedy hare, it has kept plodding along and is now starting to catch up to the big boys. Its unique selling point has always been [...]

Should Businesses Just Let Their Employees Be on Social Media?

Posted 9 April 2013 by
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Pick a subject, any subject, any controversial subject. Once you’ve got past religion, politics, and gay marriage you might find your way to social media at the workplace. Ok, so it’s not the most controversial subject in the world, but it causes heated debate in some circles. That’s because no one really knows what to [...]

When Images are Worth More than a Thousand Words

Posted 5 April 2013 by
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A picture is worth a thousand words, yeah? But, how much are a thousand words worth? If you’re in online marketing, and if you’re reading this then you probably are, you know the value of words. You know the value of keywords, the value of punchy words in calls to action, and the value of [...]

Make the Most of Social Media Data

Posted 1 February 2013 by
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There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down to fourth. Greg Finn (Marketing Land) cites a report that says Twitter is the fastest [...]

Could You Wait Two Days for Someone to Review Your Tweet?

Posted 7 December 2012 by
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If you’re at all concerned with online censorship then you should definitely be concerned about this: Apparently, the US State Department wants to change its staff communications policy in a way that will severely restrict social media interaction, blogging and other writing, including speeches (Washington Post). The changes will also apply to all public speaking [...]

Pinterest – A power hungry social monster

Posted 4 December 2012 by
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Pinterest has quickly become a powerful brand, one of the fastest growing networks of all time and a powerful business referral tool. The accomplishments are impressive and the social giant itself is strangely addictive. But how much do we really know about this power hungry monster? Did you know that Pinterest … Was started in [...]

Blogging for the Future – Blogging Forever

Posted 30 November 2012 by
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Do you doubt the effectiveness of blogs in today’s Facebook and Twitter-orientated world? Blogs aren’t new, they aren’t trendy and they don’t grab attention like headlines that pit Facebook against Google or that give tips on how to maximise your presence on Pinterest. What blogs are, is effective. According to Scott Wyden Kivowitz (Social Media [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 27th 2012)

Posted 27 November 2012 by
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It seems that freedom of speech and social media do not go hand in hand. Recently, there have been many arrests over tweets and Facebook posts. Until recently, Twitter had never blocked an account, but after a group in Germany started tweeting neo-Nazi comments it decided to take this unprecedented step. It has also agreed [...]

Pinterest Makes Your Business Its Business

Posted 16 November 2012 by
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It was inevitable really. What was inevitable, you ask? Pinterest catering to businesses, I answer. Why was it inevitable, you ask? Because it needs to generate revenue and catering to businesses will help it do that. And, because that’s the way all social networks seem to go: they start off trying to discourage businesses from [...]