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Archive for the SEO Category

Monday Morning Roundup: Latest Search Headlines (Nov 12 2012)

Posted 12 November 2012 by
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On the 5th of November, 2012, Google confirmed the 21st Panda Update. According to Google, the update will affect 0.4 per cent of queries and 1.1 per cent for English searches in United States. In other news, Google has changed its SERP layout to make it simpler and cleaner and to create a consistent search experience across [...]

Monday Morning Roundup: Latest Search Headlines (Nov 05 2012)

Posted 5 November 2012 by
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In the past week’s news: A Melbourne man won a defamation case against Google. Milorad Trkulja claimed that certain image and search results damaged his reputation by linking him to some of Melbourne’s criminals. Search Engine Land reports that Trkulja has won a similar case against Yahoo. Latest on Search Engine Land. Students research information [...]

Monday Morning Roundup: Latest Search Headlines (Oct 29 2012)

Posted 29 October 2012 by
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In the past week’s news: According to Search Engine Land, Google investors got a shock when the company’s consolidated earnings were leaked much earlier than expected. The shock comes because the earnings failed to meet expectations. Other news in the report is that search clicks went up 33 per cent compared to last year; traffic [...]

Monday Morning Roundup: Latest Search Headlines (Oct 22 2012)

Posted 22 October 2012 by
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Google has copied Bing in introducing a tool to help devalue the impact of bad links to a given domain – bringing a sigh of relief to SEO’s still suffering the effects of Penguin’s blow. Many webmasters say it’s the bomb, whereas some think that Google is letting people do all the hard work for [...]

It’s Judgment Time: Google Lets Webmasters Make Amends for Past Infringements

Posted 19 October 2012 by
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Thought leader Danny Sullivan wrote on Google’s newly launched link disavow tool – which allows webmasters to disenfranchise specific links, or domains that link to their websites – a response to the wide demand for a way for the average Joe Bloggs (no pun intended) to recover from April’s Penguin update. Danny’s post has the [...]

If Change is a Holiday, it’s Time to go on Leave

Posted 15 October 2012 by
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Since Panda and Penguin hit the scenes, I’ve gradually developed the notion that Google has discovered that it is very difficult to detect spam programmatically, have tried going to the end of the earth to get it right, and decided that the easiest way to outwit the SEO and spam communities is to bombard them with many [...]

Monday Morning Roundup: Latest Search Headlines (Oct 15 2012)

Posted 15 October 2012 by
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In this week’s top news is Google Mobile’s New Slide Out Black Navigation Bar. A new mobile interface made to navigate more easily on Google Services. In other news Google Rolls Out Massive Street View Update. This is said to be making Google maps more comprehensive and increasing street view coverage in most countries around [...]

To Guest Post or Not to Guest Post?

Posted 12 October 2012 by
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Google’s gone update mad and search engine marketers are scampering to keep up. Black hatters are being shown the door and white hatters are watching them leave in smug satisfaction. Some of them at least because, as was bound to happen, some black hatters are still gaming the system and some white hatters have been [...]

Approaches to SEO Prospecting

Posted 8 October 2012 by
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Mackenzie Fogelson’s insightful post entitled Competitive Domain Analyses: Educating & Qualifying Clients in One Fell Swoop fired up a few sparks in my noggin and inspired me to share my own thoughts on prospecting new business. I’ll briefly touch on the three approaches we use here at Mediatorr to initiate dialogue with potential clients. Type [...]

Monday Morning Roundup: Latest Search Headlines (Oct 8 2012)

Posted 8 October 2012 by
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The top news story for the past week has to be Google’s latest penguin data refresh adding to the search engine giant’s ceaseless blow by blow assault on below board SEO practices. It has been announced that it will be effecting about 0.3 percent of English language search queries and will also roll on other languages like Italian, French [...]