How seriously do you take Tumblr as an online marketing tool? It seems that Tumblr has divided the online marketing world into three categories: 1) Those who believe in its marketing power. 2) Those who don’t believe in its marketing power. 3) Those who believe in its future marketing power. Building a power-base Towards the [...]
Archive for the SEO Category
When Last Did You Assess Your Email Marketing Strategy?
Posted 10 April 2013 by SandyTagged As: email marketing, email marketing strategies, email marketing tips | Categories: Digital Marketing, SEO | Leave a Comment
Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many businesses, especially small businesses. Or, perhaps many businesses have tried it, bombed and given up. It’s easy to bomb because if it’s done incorrectly it looks very much like spam. In [...]
Would You Trust an Outsource Blogger?
Posted 8 April 2013 by SandyTagged As: blog writing, blogging, freelance bloggers, outsource blogger, outsource blogging, outsourcing | Categories: Copywriting, SEO | Leave a Comment
You know that blogging is essential to your business, right? Right? It regularly adds fresh content to your website, it attracts an interested audience, it increases your credibility as an industry expert, and it helps you engage directly with the blog reading public. But, it’s time consuming, and it takes time to attract a crowd [...]
Adwords Enhanced Campaigns: More Work, More Planning, More ROI
Posted 8 February 2013 by SandyTagged As: adwords, adwords campaigns, google adwords | Categories: Digital Marketing, Mobile Marketing, PPC, SEO | Leave a Comment
By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns [...]
Mozcation 2013: a Hit!
Posted 25 January 2013 by PhilTagged As: | Categories: Conversion Optimisation, News, SEO | Leave a Comment
We at Mediatorr feel pretty humbled having SEOMoz in Cape Town, our home city. We had the pleasure of meeting a few Mozzers face to face. Having only admired the company from afar until now, we found a huge difference in watching talks by @randfish, @emcgillivray and @mattthemathman up close, as opposed to video or [...]
Monday Morning Roundup: Latest Search Headlines (Dec 3 2012)
Posted 3 December 2012 by ShepTagged As: bing, Google, Google Shopping, Google Webmaster Tools | Categories: News, SEO | Leave a Comment
Breaking the news headlines in the past week is Bing’s Scroogled Campaign against Google shopping. Once, Google fought against paid inclusion programmes and now it embraces them. The Scroogled Campaign is considered a wakeup call to raise awareness that Google shopping results are pay-to-rank and not natural. And while Bing exposes Google’s questionable shopping results and [...]