A lot of things go in and out of style in SEO but content never does. And neither does content marketing. In fact, if recent findings and various industry experts are to be believed, content marketing has never been trendier or more important. Consider this: Econsultancy recently published its findings from its State of Search […]
Last week we looked at the furore that erupted when Matt Cutts declared that guest blogging was akin to spam and that guest bloggers were destined for Google Hell. Actually, he didn’t say that bloggers would go to hell but it was strongly implied. As often happens when someone high up in the industry criticises […]
Matt Cutts recently put the fear of god (in the SEO world that means the fear of Google) into digital marketers when he decried the state of guest blogging.
It’s one of life’s tragedies that SEO agencies and their clients seldom see eye-to-eye. We look at how SEOs and their clients can work together to ensure that the relationship is genuinely and not just superficially happy.While many client-agency relationships seem cordial on the surface, you can bet dollars to doughnuts that there are plenty of […]
Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many businesses, especially small businesses. Or, perhaps many businesses have tried it, bombed and given up. It’s easy to bomb because if it’s done incorrectly it looks very much like spam. In […]