It can be tricky to get your head around PPC (Pay Per Click) ads when you first start out. There are many subtleties to a successful campaign that you often only pick up through trial and error. You can save yourself a lot of time and trouble by thoroughly researching PPC advertising and paying close [...]
Archive for the PPC Category
6 Tips to improve keyword quality score
Posted 3 March 2011 by AdminTagged As: | Categories: PPC | Leave a Comment
Acronym overload: Navigate the acronym-heavy world of online marketing
Posted 24 February 2011 by SandyTagged As: | Categories: Conversion Optimisation, Online PR, PPC, SEO | Leave a Comment
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]