By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns [...]
Archive for the PPC Category
Adwords Enhanced Campaigns: More Work, More Planning, More ROI
Posted 8 February 2013 by SandyTagged As: adwords, adwords campaigns, google adwords | Categories: Digital Marketing, Mobile Marketing, PPC, SEO | Leave a Comment
Seasonal PPC campaigns and day parting
Posted 2 August 2011 by SandyTagged As: day parting, PPC advertising, PPC campaigns, PPC seasonal | Categories: PPC | Leave a Comment
One of the biggest advantages of PPC advertising is its flexibility. PPC campaigns can be changed at a moment’s notice and the difference will be noticeable almost immediately. But that doesn’t mean changes should be made willy-nilly. They should only be made after testing and research to ensure that ROI increases rather than decreases. The [...]
Nail Facebook PPC advertising
Posted 20 July 2011 by SandyTagged As: PPC ads, PPC. Facebook PPC | Categories: PPC | Leave a Comment
The efficacy of Pay Per Click ads on Facebook may still be up for debate, but most digital marketers advocate a better safe than sorry approach. Seeing as Facebook gets more visits than Google, it makes sense to leverage its potential to help you meet your advertising goals. Facebook PPC has some advantages that search [...]
Remarketing makes digital advertising sense
Posted 17 June 2011 by SandyTagged As: | Categories: PPC, SEO | Leave a Comment
Last year Google introduced a remarketing feature to its Adwords functionality. It’s actually a pretty cool tool that allows you to follow your website visitors around the web, giving you another crack at making them convert. It sounds more invasive than it really is. Sort of. What you have to do is add the remarketing [...]
Align the psychology of search behaviour with website goals
Posted 19 May 2011 by SandyTagged As: | Categories: PPC, SEO | Leave a Comment
Understanding search behaviour is an extremely important aspect online marketers must consider when optimising sites, researching keywords and generally boosting their clients’ brand awareness. For years marketers in the real world have applied basic psychological principles to sales strategies and ad campaigns. Online marketing is no different. Generally speaking (because there are always exceptions, aren’t [...]
Balancing SEO and PPC
Posted 11 May 2011 by SandyTagged As: PPC, SEO | Categories: PPC, SEO | Leave a Comment
One of the biggest mistakes online marketers (and their clients) make is placing SEO and PPC into two distinct, mutually exclusive categories. Online agencies have a department for SEO and a department for PPC and never the twain shall meet. This is unfortunate as the two disciplines are ideally suited to complement each other. One [...]