For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your [...]
Archive for the ORM Category
Should you be concerned that ORM affects employment?
Posted 20 July 2011 by SandyTagged As: employment, online reputation, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]
Me on the Web: helpful but not a fool-proof ORM remedy
Posted 30 June 2011 by SandyTagged As: Google, Me on the Web, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]
Why celebrity PR agents hate Twitter
Posted 24 June 2011 by SandyTagged As: online PR, online reputation, PR agents, twitter celebrities | Categories: Online PR, ORM | Leave a Comment
Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]
One outstanding online reputation management disaster will haunt you forever
Posted 15 April 2011 by SandyTagged As: brands, online reputation management, reputation disaster, video campaign | Categories: Online PR, ORM | Leave a Comment
No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]