Category Archives: ORM

How Clint Eastwood Boosted Barack Obama’s Reputation

By now you know about Clint Eastwood’s delightful speech at the Republican National Convention. Delightful being a relative term. It was a delight from an observer’s point of view thanks to its entertainment value, but a little less so for anyone playing an active role in Mitt Romney’s presidential campaign. You know how it went: […]

 
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Quickie: ORM and Emergency Communication Updates

Show me the money Digital marketing is a diverse field. It encompasses a variety of specialisations, from PPC management and content writing to social media strategies and online reputation management. As consumers become freer with their opinions online and reports of bad service become more common, online reputation management (ORM) looks set to be one […]

 
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Twitter Trolls and Twaddle Mar Social Olympics

The London Olympic Games has been called the Social Olympics because a lot of social media campaigning and advertising has been going on and because athletes and fans are expected to flood the ether with real-time comments and reviews. And boy, have they. We’re barely four (official) days into the Games and already athletes, journalists […]

 
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The Dangers of Waging War Online – Lessons from The Oatmeal

If you have a sense of humour and you spend a portion of your week online you’ve probably come across The Oatmeal. It’s a spectacularly satirical, occasionally crass, always entertaining website featuring comics drawn by Matthew Inman. All I know about Inman is what I’ve read on The Oatmeal, from which I have taken the […]

 
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Social media vanity URLs and online PR

For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your […]

 
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Should you be concerned that ORM affects employment?

Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with […]

 
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