From the outset, the Social Media World Forum Africa (SMWF) conference was humming with iPads, laptops and smartphones – a frenzy of tweeting, networking and live blogging. Except for me; rebelliously, I was one of a meagre few armed with pen and pad. The result: 24 pages of barely legible notes. The agenda was geared [...]
No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]
The world loves a bad boy. Don’t believe me; let’s take a look at Charlie Sheen. The man’s a mess. He says he isn’t, but it’s pretty clear to the rest of the world that he’s one take short of a television show. Despite all his problems and the fact that he is currently unemployed, [...]
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]
Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]
What do you do when you want to find out more information about someone or something? You Google it, don’t you? Google plays an enormous part in our modern, digitally dependent lives. We give it the power of life or death – not literally, of course. But the nature of the web means that anyone [...]
