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Archive for the Online PR Category

Blogging Live in 3 … 2 … 1

Posted 23 November 2012 by
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Do you take advantage of all the benefits that live blogging has to offer? If not, maybe it’s time you figured out how to get on the bandwagon. According to a recent report by City University London’s Journalism School, live blogs get 300% more views that plain old news articles that cover the same event [...]

The Evolution of Online PR

Posted 9 November 2012 by
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Way back when, in the dark ages of SEO, online PR was an advertorial disguised as a press release that was uploaded to various distribution sites while the authors held their thumbs. The idea was that journalists would see the piece and be so enamoured with it that they immediately published it on their internationally [...]

How Clint Eastwood Boosted Barack Obama’s Reputation

Posted 3 September 2012 by
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By now you know about Clint Eastwood’s delightful speech at the Republican National Convention. Delightful being a relative term. It was a delight from an observer’s point of view thanks to its entertainment value, but a little less so for anyone playing an active role in Mitt Romney’s presidential campaign. You know how it went: [...]

Twitter Trolls and Twaddle Mar Social Olympics

Posted 31 July 2012 by
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The London Olympic Games has been called the Social Olympics because a lot of social media campaigning and advertising has been going on and because athletes and fans are expected to flood the ether with real-time comments and reviews. And boy, have they. We’re barely four (official) days into the Games and already athletes, journalists [...]

The Dangers of Waging War Online – Lessons from The Oatmeal

Posted 9 July 2012 by
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If you have a sense of humour and you spend a portion of your week online you’ve probably come across The Oatmeal. It’s a spectacularly satirical, occasionally crass, always entertaining website featuring comics drawn by Matthew Inman. All I know about Inman is what I’ve read on The Oatmeal, from which I have taken the [...]

Social media vanity URLs and online PR

Posted 27 July 2011 by
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For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your [...]

Should you be concerned that ORM affects employment?

Posted 20 July 2011 by
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Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]

Should the same rules apply to online and offline marketers?

Posted 18 July 2011 by
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Digital marketing waters can be murky. There are some straight-up, transparent methods, which can take time and effort, and there are some not so transparent methods that cant to the side but deliver quick results – if you have a comfortable budget. For the purposes of this post I’m referring to the practice of paying [...]

Me on the Web: helpful but not a fool-proof ORM remedy

Posted 30 June 2011 by
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Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]

Why celebrity PR agents hate Twitter

Posted 24 June 2011 by
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Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]

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