Archive for the Online PR Category

Social media vanity URLs and online PR

Posted 27 July 2011 by
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For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your [...]

Should you be concerned that ORM affects employment?

Posted 20 July 2011 by
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Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]

Should the same rules apply to online and offline marketers?

Posted 18 July 2011 by
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Digital marketing waters can be murky. There are some straight-up, transparent methods, which can take time and effort, and there are some not so transparent methods that cant to the side but deliver quick results – if you have a comfortable budget. For the purposes of this post I’m referring to the practice of paying [...]

Me on the Web: helpful but not a fool-proof ORM remedy

Posted 30 June 2011 by
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Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]

Why celebrity PR agents hate Twitter

Posted 24 June 2011 by
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Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]

Key ideas from the Social Media World Forum Africa (#SMWF)

Posted 6 June 2011 by
Tagged As: | Categories: Online PR, Social Media, Viral Marketing | 4 Comments
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From the outset, the Social Media World Forum Africa (SMWF) conference was humming with iPads, laptops and smartphones – a frenzy of tweeting, networking and live blogging.  Except for me; rebelliously, I was one of a meagre few armed with pen and pad. The result: 24 pages of barely legible notes. The agenda was geared [...]

How to build and maintain your personal brand

Posted 10 May 2011 by
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You may have heard the phrase “If you’re not on Google you don’t exist”. It’s a rather sad reflection of current society, but it is nonetheless true. It doesn’t really matter what you do or want to do with your life, having an online presence or personal brand will help you achieve your goals. A [...]

One outstanding online reputation management disaster will haunt you forever

Posted 15 April 2011 by
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No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]

The world watches Obama to see if he’ll go viral, again

Posted 5 April 2011 by
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You can’t possibly have forgotten what the biggest social media sensation of 2008 was? If you answered “Yes we can”, you’re on the right track, even though you may not think so. That’s right, folks 2012 is an election year in the US of A, and US politicians believe that it’s never to early to [...]

5 Tweets that will kill your social media campaign

Posted 23 March 2011 by
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What do we know about Twitter? We know that it’s popular with celebrities. We know that businesses as well as individuals use it to communicate with like-minded peers. We know that it forms part of a comprehensive online marketing strategy. We know that it’s global and now, thanks to protestors in Egypt, we know that [...]

Conquer viral video marketing, just like Old Spice

Posted 7 March 2011 by
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When it comes to viral content many people think that video is the way to go. They’re not wrong. Successful viral marketing videos can do enormous things for your brand; they can drive huge volumes of targeted traffic to your website and, if they’re very successful, drive sales through the roof. But bad viral videos [...]

Charlie Sheen shows viral marketers how it’s done

Posted 4 March 2011 by
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Charlie Sheen

The world loves a bad boy. Don’t believe me; let’s take a look at Charlie Sheen. The man’s a mess. He says he isn’t, but it’s pretty clear to the rest of the world that he’s one take short of a television show. Despite all his problems and the fact that he is currently unemployed, [...]

Acronym overload: Navigate the acronym-heavy world of online marketing

Posted 24 February 2011 by
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If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]

What is web copywriting and how it can work for you

Posted 24 February 2011 by
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Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]

A hands-on approach to online reputation management

Posted 18 February 2011 by
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What do you do when you want to find out more information about someone or something? You Google it, don’t you? Google plays an enormous part in our modern, digitally dependent lives. We give it the power of life or death – not literally, of course. But the nature of the web means that anyone [...]

Offline and online PR working well together

Posted 18 February 2011 by
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There is a misconception among some people that online and offline PR channels are mutually exclusive. Rather than using an integrated approach they do their best to keep the two categories separate. This is, of course, a fallacy. Traditional PR experts know the advantages that come with a holistic PR strategy that includes publicity across [...]