For businesses, social media is a battlefield. Attention is a prized commodity and brand awareness is invaluable. You need to play every trick in the book (and then some) to ensure that people know how to find you quickly and easily, that your reputation remains intact and that people relate to and interact with your [...]
Archive for the Online PR Category
Should you be concerned that ORM affects employment?
Posted 20 July 2011 by SandyTagged As: employment, online reputation, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Online reputation management is vital in the professional world. Businesses, large and small, have come to recognise its importance, but private individuals are still running rampant online, forgetting that everything they say, do and upload is recorded and saved for everyone to see. The effects of this willy-nilly behaviour can be far reaching, especially with [...]
Me on the Web: helpful but not a fool-proof ORM remedy
Posted 30 June 2011 by SandyTagged As: Google, Me on the Web, online reputation management, ORM | Categories: Online PR, ORM | Leave a Comment
Me on the Web: it’s about as self-explanatory as it comes, really. It’s Google’s (relatively) new tool to help you monitor and control your online reputation. Online reputation management (ORM) is becoming increasingly important in an increasingly digital world. What you do online has knock-on effects in your offline world – think employment prospects, credit [...]
Why celebrity PR agents hate Twitter
Posted 24 June 2011 by SandyTagged As: online PR, online reputation, PR agents, twitter celebrities | Categories: Online PR, ORM | Leave a Comment
Twitter is full of homophobic celebrities; at least that’s how it appears based on the number of embarrassing gaffes that have occurred recently. Cee Lo Green – the chap who made F You famous and went Crazy with Gnarls Barkley – offended the gay community by implying that a critic (Andrea Swensson) had to be [...]
Key ideas from the Social Media World Forum Africa (#SMWF)
Posted 6 June 2011 by AntTagged As: | Categories: Online PR, Social Media, Viral Marketing | 4 Comments
From the outset, the Social Media World Forum Africa (SMWF) conference was humming with iPads, laptops and smartphones – a frenzy of tweeting, networking and live blogging. Except for me; rebelliously, I was one of a meagre few armed with pen and pad. The result: 24 pages of barely legible notes. The agenda was geared [...]
One outstanding online reputation management disaster will haunt you forever
Posted 15 April 2011 by SandyTagged As: brands, online reputation management, reputation disaster, video campaign | Categories: Online PR, ORM | Leave a Comment
No one really likes to acknowledge it, but people take pleasure in others’ pain. It’s called Schadenfreude and it’s what enables us to enjoy the fall of the big and powerful. Social media provides us with every opportunity to watch brands fail spectacularly, but while we shake our heads in disbelief at the utter stupidity [...]
Charlie Sheen shows viral marketers how it’s done
Posted 4 March 2011 by SandyTagged As: | Categories: Online PR, Viral Marketing | Leave a Comment
The world loves a bad boy. Don’t believe me; let’s take a look at Charlie Sheen. The man’s a mess. He says he isn’t, but it’s pretty clear to the rest of the world that he’s one take short of a television show. Despite all his problems and the fact that he is currently unemployed, [...]
Acronym overload: Navigate the acronym-heavy world of online marketing
Posted 24 February 2011 by SandyTagged As: | Categories: Conversion Optimisation, Online PR, PPC, SEO | Leave a Comment
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]
What is web copywriting and how it can work for you
Posted 24 February 2011 by AdminTagged As: | Categories: Online PR, SEO | Leave a Comment
Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]
A hands-on approach to online reputation management
Posted 18 February 2011 by SandyTagged As: | Categories: Online PR | Leave a Comment
What do you do when you want to find out more information about someone or something? You Google it, don’t you? Google plays an enormous part in our modern, digitally dependent lives. We give it the power of life or death – not literally, of course. But the nature of the web means that anyone [...]
Offline and online PR working well together
Posted 18 February 2011 by SandyTagged As: | Categories: Online PR | Leave a Comment
There is a misconception among some people that online and offline PR channels are mutually exclusive. Rather than using an integrated approach they do their best to keep the two categories separate. This is, of course, a fallacy. Traditional PR experts know the advantages that come with a holistic PR strategy that includes publicity across [...]