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Archive for the News Category

Tuesday Morning Roundup: Latest Social Headlines (Oct 16 2012)

Posted 16 October 2012 by
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Top news in the world of social media seems to be pointing to an on-going scandal where social media consulting firms are buying “fake followers” to increase the visibility of their own profiles. This leads one to ask, “What is the deal with the numbers?”  One would think the word social is an obvious clue. [...]

Monday Morning Roundup: Latest Search Headlines (Oct 15 2012)

Posted 15 October 2012 by
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In this week’s top news is Google Mobile’s New Slide Out Black Navigation Bar. A new mobile interface made to navigate more easily on Google Services. In other news Google Rolls Out Massive Street View Update. This is said to be making Google maps more comprehensive and increasing street view coverage in most countries around [...]

Chrome challenges IE’s crown

Posted 5 December 2011 by
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What internet browser do you use? When I was noob I used Internet Explorer (IE). Don’t all noobs? I mean, it is the default browser on pretty much all PCs. My first digital marketing agency put me onto Firefox and it’s been my default browser ever since. Well, at least until a month or so [...]

Human social behaviour is evolving and governments need to deal with it

Posted 14 November 2011 by
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Mark Zuckerberg has famously (or infamously, depending on your view) said that the age of privacy is over. Privacy no longer exists. From a man who makes it his business to encourage people to share as much information about themselves as possible, his stance is not surprising. He’s made token concessions to people who still [...]

Top searches on Google South Africa for September 2011

Posted 7 October 2011 by
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As one might imagine with a month full of Facebook updates and privacy shenanigans, the top search for the month of September was, very simply, Facebook. What is also not surprising in a rugby mad nation is that rugby made it to seventh place. Google only made it to fifth place. Top 10 searches:   [...]

Bing rings in the changes but does anybody care?

Posted 26 September 2011 by
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Remember Bing – the other search engine? Well, Bing is working just as hard as Google and Facebook to improve its service and entice users. The problem for Bing is that it’s simply not considered as news worthy as the other two internet giants, so its updates fly beneath the radar. If you’re a regular [...]

Highlights for the week in search

Posted 5 September 2011 by
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Google release their “report scraping” tool. The tool is a simple text input form where web publishers can identify sites that scrape their content. It is notable what Google themselves suggest as a “reportable” web site or page: A page that outranks your own page for content that you were first to publish. So does [...]

Top Searches on Google South Africa (Google.co.za) – August 2011

Posted 5 September 2011 by
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Topical searches for June included: Kim Kardashian’s wedding The Sowetan Newspaper The PSL The Iphone5 The top searched brands per category were: Gmail for internet mail Facebook for social media Gumtree for jobs Absa for banks Blackberry for phones Vodacom for cellular networks Toyota for cars News24 for news And the top 50 search phrases [...]

Digital ad spend will snatch most of advertising spend by 2016

Posted 5 September 2011 by
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So, you know that digital marketing is increasing almost exponentially year-on-year. You know that only fools don’t use at least one digital marketing channel. You know that multi-channel marketing is the ideal. But do you know just how big digital marketing is going to get? Forrester Research has released a new report with projections for [...]

Two-step review for Adsense publishers will improve ad network

Posted 1 September 2011 by
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Putting Adsense ads on your site is a great way to earn a passive income. After the initial setup process you can virtually sit back and let your compound ad revenue grow. However, in the past just about anyone could create a site purely for Adsense purposes. Quality was almost irrelevant, and this had a [...]