Category Archives: Mobile Marketing

Adwords Enhanced Campaigns: More Work, More Planning, More ROI

By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns […]

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How Much of Your Marketing Budget is Mobile?

One of the biggest concerns marketers have is how to divvy up their budgets. After all, they can’t risk missing out on a crucial platform. What if this really is the year of mobile? What if Facebook ads are suddenly overtaken by Twitter? What if print experiences a resurgence? What if TV becomes infinitely more […]

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