Category Archives: Digital Marketing

5 Reasons Why You Should Make Your Website Mobile Friendly

I’m going to give it to you straight. If you’re still struggling to get your website user experience on a PC or laptop up to standard, then you have exponentially more catching up to do than you think. In January 2014, the digital landscape experienced a tectonic shift. For the first time, Internet usage that […]

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Who’s Winning the War in Online Advertising?

It’s not online advertisers, that’s for sure. According to statistics released by comScore in June last year, 46% of online display adverts are never seen by website visitors – at least the human kind. It seems that one of the biggest problems online advertisers face is ad fraud – ads are viewed but not by […]

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Viral Marketing: How to Stack the Odds in Your Favour

Viral content is the holy grail of digital marketing. With one fell swoop, you can increase brand awareness a thousand fold, generate tonnes of traffic, and get untold natural links. All you need is an article, infographic, or video that resonates with the online masses, making them share it again and again and again. Simple. […]

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When Last Did You Assess Your Email Marketing Strategy?

Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many businesses, especially small businesses. Or, perhaps many businesses have tried it, bombed and given up. It’s easy to bomb because if it’s done incorrectly it looks very much like spam. In […]

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Adwords Enhanced Campaigns: More Work, More Planning, More ROI

By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns […]

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Make the Most of Social Media Data

There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down to fourth. Greg Finn (Marketing Land) cites a report that says Twitter is the fastest […]

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