Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many businesses, especially small businesses. Or, perhaps many businesses have tried it, bombed and given up. It’s easy to bomb because if it’s done incorrectly it looks very much like spam. In [...]
Archive for the Digital Marketing Category
When Last Did You Assess Your Email Marketing Strategy?
Posted 10 April 2013 by SandyTagged As: email marketing, email marketing strategies, email marketing tips | Categories: Digital Marketing, SEO | Leave a Comment
Adwords Enhanced Campaigns: More Work, More Planning, More ROI
Posted 8 February 2013 by SandyTagged As: adwords, adwords campaigns, google adwords | Categories: Digital Marketing, Mobile Marketing, PPC, SEO | Leave a Comment
By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns [...]
Content Marketing: Have You Considered Writing an eBook?
Posted 5 October 2012 by SandyTagged As: content marketing, content marketing strategy, ebook, ebook marketing, marketing strategy | Categories: Copywriting, Digital Marketing | Leave a Comment
Google’s slew of updates has really underlined the importance of good quality content, not only on websites but also as part of a marketing strategy. Content marketing is best used to establish your authority in your industry, to connect with consumers and to drive traffic to your website and, in some cases, get feet in [...]
How Much of Your Marketing Budget is Mobile?
Posted 31 August 2012 by SandyTagged As: mobile advertising, mobile marketing | Categories: Digital Marketing, Mobile Marketing | Leave a Comment
One of the biggest concerns marketers have is how to divvy up their budgets. After all, they can’t risk missing out on a crucial platform. What if this really is the year of mobile? What if Facebook ads are suddenly overtaken by Twitter? What if print experiences a resurgence? What if TV becomes infinitely more [...]
Quick guide to optimise your Google Places business listing
Posted 30 August 2012 by PhilTagged As: google places, google search results, universal results | Categories: Digital Marketing, SEO | Leave a Comment
Considering how use of the internet is growing, and how you can do ‘localised’ searches even on an entry-level cellphone device, via Google or Google maps, it is worth putting your business right into the path of searchers, when they need your help and are out looking. A search for ‘banners cape town’ shows [...]