We at Mediatorr feel pretty humbled having SEOMoz in Cape Town, our home city. We had the pleasure of meeting a few Mozzers face to face. Having only admired the company from afar until now, we found a huge difference in watching talks by @randfish, @emcgillivray and @mattthemathman up close, as opposed to video or [...]
Archive for the Conversion Optimisation Category
Mozcation 2013: a Hit!
Posted 25 January 2013 by PhilTagged As: | Categories: Conversion Optimisation, News, SEO | Leave a Comment
Conversion optimisation is essential to initial conversion growth
Posted 29 June 2011 by SandyTagged As: | Categories: Conversion Optimisation, SEO | Leave a Comment
Starting a corporate website is fraught with difficulties. There are a host of factors to consider, all of which need to be done correctly if you want to achieve your conversion goals. For instance, you need to get the design spot-on, you need killer content, you need top-notch SEO, you need to make your site [...]
Call tracking conversion analytics gets even more high-tech
Posted 22 June 2011 by SandyTagged As: call tracking, conversion analytics, speech recognition, speech to text | Categories: Conversion Optimisation | Leave a Comment
Google analytics allows you to gauge the success of online marketing campaigns to determine conversion rate and ROI. What it doesn’t do is allow you to follow customers as they take information gleaned online offline. For instance, they can visit your contact page – which could be an online conversion goal – but analytics can’t [...]
10 Tips to increase your mobile conversion rate
Posted 15 June 2011 by SandyTagged As: mobile conversion optimisation, mobile conversion rate, mobile SEO | Categories: Conversion Optimisation | Leave a Comment
Mobile is the place to be. Everyone is talking about. There is a lot of debate among high-powered SEOs about how best to approach mobile SEO. Whichever school of thought you adhere to, you want to at least ensure that mobile versions of your site convert optimally. Currently mobile search doesn’t have a particularly good [...]
Overhaul your copywriting for rocketing conversions
Posted 24 March 2011 by SandyTagged As: | Categories: Conversion Optimisation, SEO | Leave a Comment
You conversion rate measures how successfully you transform website window-shoppers into bona fide customers. This doesn’t necessarily translate into sales. Your conversion goal could simply be to increase newsletter subscriptions or generate free quotes. A landing page is the first page that web users see after clicking a link to get to your website. It [...]
Acronym overload: Navigate the acronym-heavy world of online marketing
Posted 24 February 2011 by SandyTagged As: | Categories: Conversion Optimisation, Online PR, PPC, SEO | Leave a Comment
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that no one else understands. Even today, a decade into search marketing, dropping some terms into [...]