Weird old tip

Who’s Winning the War in Online Advertising?

It’s not online advertisers, that’s for sure. According to statistics released by comScore in June last year, 46% of online display adverts are never seen by website visitors – at least the human kind. It seems that one of the biggest problems online advertisers face is ad fraud – ads are viewed but not by […]

Posted in Digital Marketing, PPC | Tagged , , ,
Social Media Networks

Social Media: The Case for Business Use

The growth of social media as a business tool has been steady over the past few years. This is partly because it’s difficult to ignore the growing body of evidence that shows exactly how beneficial social media engagement can be, and partly because enough time has passed for nervous Nellies to have learnt how to […]

Posted in Social Media | Tagged , ,
Social Media Images Rock

Images Rock Social Media

What weapons are currently most effective in the war for consumer attention? It depends where you’re fighting, of course, but it seems that on the social media battleground, compelling images used correctly, give brands and marketers a competitive edge. There is one big reason why images are so powerful and it has to do with […]

Posted in Social Media | Tagged , , ,
Content Marketing

Content Marketing Has Never
Been More Important

A lot of things go in and out of style in SEO but content never does. And neither does content marketing. In fact, if recent findings and various industry experts are to be believed, content marketing has never been trendier or more important. Consider this: Econsultancy recently published its findings from its State of Search […]

Posted in Copywriting, SEO | Tagged , ,
Guest Blogging

So, How Do You Do Guest Blogging Properly?

Last week we looked at the furore that erupted when Matt Cutts declared that guest blogging was akin to spam and that guest bloggers were destined for Google Hell. Actually, he didn’t say that bloggers would go to hell but it was strongly implied. As often happens when someone high up in the industry criticises […]

Posted in SEO |

Guest Blogging Won’t Dig Your SEO Grave – If You Do It Properly

Matt Cutts recently put the fear of god (in the SEO world that means the fear of Google) into digital marketers when he decried the state of guest blogging.

Posted in Featured, SEO |
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