It’s not online advertisers, that’s for sure. According to statistics released by comScore in June last year, 46% of online display adverts are never seen by website visitors – at least the human kind. It seems that one of the biggest problems online advertisers face is ad fraud – ads are viewed but not by […]
A lot of things go in and out of style in SEO but content never does. And neither does content marketing. In fact, if recent findings and various industry experts are to be believed, content marketing has never been trendier or more important. Consider this: Econsultancy recently published its findings from its State of Search […]
Last week we looked at the furore that erupted when Matt Cutts declared that guest blogging was akin to spam and that guest bloggers were destined for Google Hell. Actually, he didn’t say that bloggers would go to hell but it was strongly implied. As often happens when someone high up in the industry criticises […]
Matt Cutts recently put the fear of god (in the SEO world that means the fear of Google) into digital marketers when he decried the state of guest blogging.