How seriously do you take Tumblr as an online marketing tool? It seems that Tumblr has divided the online marketing world into three categories: 1) Those who believe in its marketing power. 2) Those who don’t believe in its marketing power. 3) Those who believe in its future marketing power. Building a power-base Towards the [...]
Sandy Cosser
Sandy is a small town girl who grew up in Welkom, Free State. She has a degree in psychological counselling but decided that writing for a living had more allure. She stumbled into online marketing when she discovered it allowed her to write about almost anything and has been into it ever since. Sandy is an avid reader (anything from Stephen King to Charles Dickens and China Mieville to Iris Murdoch) and movie-goer (the bigger the explosions the better). She’s also a bunny-hugger (she has actual bunnies) with a keen interest in animal rights.
Posts by Sandy
When Last Did You Assess Your Email Marketing Strategy?
Posted 10 April 2013 by SandyTagged As: email marketing, email marketing strategies, email marketing tips | Categories: Digital Marketing, SEO | Leave a Comment
Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many businesses, especially small businesses. Or, perhaps many businesses have tried it, bombed and given up. It’s easy to bomb because if it’s done incorrectly it looks very much like spam. In [...]
Would You Trust an Outsource Blogger?
Posted 8 April 2013 by SandyTagged As: blog writing, blogging, freelance bloggers, outsource blogger, outsource blogging, outsourcing | Categories: Copywriting, SEO | Leave a Comment
You know that blogging is essential to your business, right? Right? It regularly adds fresh content to your website, it attracts an interested audience, it increases your credibility as an industry expert, and it helps you engage directly with the blog reading public. But, it’s time consuming, and it takes time to attract a crowd [...]
Adwords Enhanced Campaigns: More Work, More Planning, More ROI
Posted 8 February 2013 by SandyTagged As: adwords, adwords campaigns, google adwords | Categories: Digital Marketing, Mobile Marketing, PPC, SEO | Leave a Comment
By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns [...]