Author Archives: Sandy

Sandy is a small town girl who grew up in Welkom, Free State. She has a degree in psychological counselling but decided that writing for a living had more allure. She stumbled into online marketing when she discovered it allowed her to write about almost anything and has been into it ever since. Sandy is an avid reader (anything from Stephen King to Charles Dickens and China Mieville to Iris Murdoch) and movie-goer (the bigger the explosions the better). She’s also a bunny-hugger (she has actual bunnies) with a keen interest in animal rights.

Social Media: The Case for Business Use

The growth of social media as a business tool has been steady over the past few years. This is partly because it’s difficult to ignore the growing body of evidence that shows exactly how beneficial social media engagement can be, and partly because enough time has passed for nervous Nellies to have learnt how to […]

 
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Images Rock Social Media

What weapons are currently most effective in the war for consumer attention? It depends where you’re fighting, of course, but it seems that on the social media battleground, compelling images used correctly, give brands and marketers a competitive edge. There is one big reason why images are so powerful and it has to do with […]

 
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Content Marketing Has Never
Been More Important

A lot of things go in and out of style in SEO but content never does. And neither does content marketing. In fact, if recent findings and various industry experts are to be believed, content marketing has never been trendier or more important. Consider this: Econsultancy recently published its findings from its State of Search […]

 
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So, How Do You Do Guest Blogging Properly?

Last week we looked at the furore that erupted when Matt Cutts declared that guest blogging was akin to spam and that guest bloggers were destined for Google Hell. Actually, he didn’t say that bloggers would go to hell but it was strongly implied. As often happens when someone high up in the industry criticises […]

 
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Guest Blogging Won’t Dig Your SEO Grave – If You Do It Properly

Matt Cutts recently put the fear of god (in the SEO world that means the fear of Google) into digital marketers when he decried the state of guest blogging.

 
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Building Bridges: Helping SEOs and Their Clients Get Along

It’s one of life’s tragedies that SEO agencies and their clients seldom see eye-to-eye. We look at how SEOs and their clients can work together to ensure that the relationship is genuinely and not just superficially happy.While many client-agency relationships seem cordial on the surface, you can bet dollars to doughnuts that there are plenty of […]

 
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