We at Mediatorr feel pretty humbled having SEOMoz in Cape Town, our home city. We had the pleasure of meeting a few Mozzers face to face. Having only admired the company from afar until now, we found a huge difference in watching talks by @randfish, @emcgillivray and @mattthemathman up close, as opposed to video or [...]
Phil Smulian
Phil is Cape Town born and bred. Being of an artistic bent and with a background in graphic design and a lifelong interest in the web, Anthony thought that Phil was ideally suited to a career in online marketing – on the technical side. It was a perfect fit as Phil launched into web design and development and the nitty-gritty of search engine optimisation. As well as being artistic (Phil also plays the guitar and dabbles in writing), he is a budding physicist, futurist and technophile. He will not rest until he has cracked Google’s search engine algorithms, built a free energy device and written an alternative rock/metal opus. As far as life is concerned, Phil will try anything twice.
Posts by Phil
Mozcation 2013: a Hit!
Posted 25 January 2013 by PhilTagged As: | Categories: Conversion Optimisation, News, SEO | Leave a Comment
It’s Judgment Time: Google Lets Webmasters Make Amends for Past Infringements
Posted 19 October 2012 by PhilTagged As: | Categories: News, SEO | Leave a Comment
Thought leader Danny Sullivan wrote on Google’s newly launched link disavow tool – which allows webmasters to disenfranchise specific links, or domains that link to their websites – a response to the wide demand for a way for the average Joe Bloggs (no pun intended) to recover from April’s Penguin update. Danny’s post has the [...]
If Change is a Holiday, it’s Time to go on Leave
Posted 15 October 2012 by PhilTagged As: patents, seo by the sea, seo philosophy, seomoz | Categories: SEO | Leave a Comment
Since Panda and Penguin hit the scenes, I’ve gradually developed the notion that Google has discovered that it is very difficult to detect spam programmatically, have tried going to the end of the earth to get it right, and decided that the easiest way to outwit the SEO and spam communities is to bombard them with many [...]
SEOMoz’s Matt Peters Research: Well Worth a Look
Posted 8 October 2012 by PhilTagged As: | Categories: SEO | Leave a Comment
Rather than attempting to explain this absurdly complex topic to you all by myself, I’d rather recommend that you first read through Matt Peters post on SEOMoz about correlation analysis between Mozscape data and the big G’s rankings. You might want to take a stroll down to the local beach with your laptop/tablet and an [...]
Quick guide to optimise your Google Places business listing
Posted 30 August 2012 by PhilTagged As: google places, google search results, universal results | Categories: Digital Marketing, SEO | Leave a Comment
Considering how use of the internet is growing, and how you can do ‘localised’ searches even on an entry-level cellphone device, via Google or Google maps, it is worth putting your business right into the path of searchers, when they need your help and are out looking. A search for ‘banners cape town’ shows [...]
Google Penguin and Panda Moving Forward
Posted 10 May 2012 by PhilTagged As: | Categories: SEO | Leave a Comment
What is it? On the 24th April, Google launched an (algorithm) update to their live search engine. This changed the way that search results are filtered for ranking positions. Their intention for this update was to eliminate the presence of webspam in the top pages of their search results pages. Webspam in this case refers [...]
Highlights for the week in search
Posted 5 September 2011 by PhilTagged As: google plus, google spam report, web master tools | Categories: News | Leave a Comment
Google release their “report scraping” tool. The tool is a simple text input form where web publishers can identify sites that scrape their content. It is notable what Google themselves suggest as a “reportable” web site or page: A page that outranks your own page for content that you were first to publish. So does [...]
A little insight into rewriting URLs with PHP and Apache
Posted 13 July 2009 by PhilTagged As: | Categories: Web Development | Leave a Comment
I have recently lost my “URL rewriting virginity”, in that I have set up rewriting for the first time, using apache’s .htaccess file. For those that don’t know, .htaccess is a file kept in the root folder of the site that it will apply to. The file contains rules that affect the behaviour of your [...]