Mackenzie Fogelson’s insightful post entitled Competitive Domain Analyses: Educating & Qualifying Clients in One Fell Swoop fired up a few sparks in my noggin and inspired me to share my own thoughts on prospecting new business. I’ll briefly touch on the three approaches we use here at Mediatorr to initiate dialogue with potential clients. Type [...]
Anthony Coe
Anthony grew up in Glencairn but opted for the more bohemian atmosphere of Observatory after leaving school. While studying for his degree in English and Media he started an alternative media ezine, which lured him into a brief career as a copywriter before he moved into sales followed by client service and strategy. He honed his direct marketing skills developing campaigns for multinational and national enterprises, including Unilever, Independent Newspapers, Readers Digest and Media 24. After working for a global search marketing company (where he was head of sales and marketing for the SA division) he decided that the time was right to start up his own company with long-time friend and colleague, Phil. It’s not all work and no play for Anthony, who has been in various alternative bands for the past 14 years; he’s also a volunteer firefighter for VWS in Cape Town and indulges in a spot of boxing and weightlifting when time allows.
Posts by Ant
Approaches to SEO Prospecting
Posted 8 October 2012 by AntTagged As: | Categories: SEO | Leave a Comment
Top Searches on Google South Africa (Google.co.za) – August 2011
Posted 5 September 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
Topical searches for June included: Kim Kardashian’s wedding The Sowetan Newspaper The PSL The Iphone5 The top searched brands per category were: Gmail for internet mail Facebook for social media Gumtree for jobs Absa for banks Blackberry for phones Vodacom for cellular networks Toyota for cars News24 for news And the top 50 search phrases [...]
Top Searches on Google South Africa (Google.co.za) – June 2011
Posted 1 July 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
Topical searches for June included: Fathers Day on the Sunday the 19th June The lunar eclipse on the 15th June The death of Jackass star Ryan Dunn on 20th June The start of the Wimbledon Championships on the 20th June The RICA deadline – midnight on 30th June The top searched brands per category were: Gmail [...]
Google Toolbar Pagerank Update June 2011
Posted 29 June 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
Google rolled out a global toolbar PageRank (PR) update yesterday (27th June 2011), a little over five months since the last one in January. Do we care? No and Yes. Matt Cutts has stated that Toolbar PageRank offers Google’s opinion of a page’s reputation and is mostly automated and calculated algorithmically. The algorithm considers the [...]
Key ideas from the Social Media World Forum Africa (#SMWF)
Posted 6 June 2011 by AntTagged As: | Categories: Online PR, Social Media, Viral Marketing | 4 Comments
From the outset, the Social Media World Forum Africa (SMWF) conference was humming with iPads, laptops and smartphones – a frenzy of tweeting, networking and live blogging. Except for me; rebelliously, I was one of a meagre few armed with pen and pad. The result: 24 pages of barely legible notes. The agenda was geared [...]
Top Searches on Google South Africa (Google.co.za) – April 2011
Posted 3 May 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
Searches relating to the royal wedding, real madrid, neil diamond, the weather and the consumer protection act lead the top rising searches for the month of April on Google South Africa. The top 50 searches for April remain much the same as March with an even spread across search relating social media, email, news, entertainment, [...]
Top Searches on Google South Africa (Google.co.za) – March 2011
Posted 1 April 2011 by AntTagged As: | Categories: News, SEO | Leave a Comment
The Japanese earthquake, John Cena and Cricket World Cup lead the top rising searches for the month of March on Google South Africa. The top 50 searches for March remain much the same as February with an even spread across search relating social media, email, news, entertainment, banking and jobs. Top Searches Google.co.za – March [...]
Top Searches on Google South Africa (Google.co.za) – February 2011
Posted 28 February 2011 by AntTagged As: | Categories: News | Leave a Comment
Top Searches on Google.co.za for the month of February 2011.
Top Searches on Google South Africa (Google.co.za) – January 2011
Posted 18 February 2011 by AntTagged As: | Categories: News | Leave a Comment
For past few months, one of our partners has requested the top monthly searches on Google.co.za. So, I thought I’d kill two birds and drop them in here. I took a quick peak at Jan 2010′s figures. The results are much the same, with the main exception of job searches becoming more prevalent this year. [...]