Do you doubt the effectiveness of blogs in today’s Facebook and Twitter-orientated world? Blogs aren’t new, they aren’t trendy and they don’t grab attention like headlines that pit Facebook against Google or that give tips on how to maximise your presence on Pinterest. What blogs are, is effective. According to Scott Wyden Kivowitz (Social Media [...]
Posts by Admin
What makes a great website?
Posted 27 January 2012 by AdminTagged As: search engine friendly | Categories: SEO | Leave a Comment
Some websites just make us want to know more, while others make us click back and go to another website. So what aspects of a website make it worthy of our attention? SEF (Search Engine Friendly) This one is usually overlooked, but a search engine friendly website allows people to discover you. An SEF website [...]
Discovering how SEO works
Posted 31 October 2011 by AdminTagged As: SEO, seo basics, what is seo | Categories: SEO | Leave a Comment
It was only a few months ago that I heard of the term “search engine optimization”. As an intern, I still only have a vague idea of how it works, but it certainly seems to be the “in” thing when it comes to advertising online. From the little that I do understand, SEO is all [...]
Study reveals cats’ brains are more in tune with online search than humans
Posted 1 April 2011 by AdminTagged As: | Categories: SEO | 1 Comment
A recent research study on global online search behaviour has revealed that humans are not as search savvy as originally thought. Far from being at the top of the cognitive food chain, it turns out that people have a thing or two to learn from their feline companions. MRIs and EEGs prove that when it [...]
6 Tips to improve keyword quality score
Posted 3 March 2011 by AdminTagged As: | Categories: PPC | Leave a Comment
It can be tricky to get your head around PPC (Pay Per Click) ads when you first start out. There are many subtleties to a successful campaign that you often only pick up through trial and error. You can save yourself a lot of time and trouble by thoroughly researching PPC advertising and paying close [...]
What is web copywriting and how it can work for you
Posted 24 February 2011 by AdminTagged As: | Categories: Online PR, SEO | Leave a Comment
Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]



