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Blogging for the Future – Blogging Forever

Posted 30 November 2012 by
Tagged As: , , , | Categories: Copywriting, Digital Marketing, SEO, Social Media | Leave a Comment

Do you doubt the effectiveness of blogs in today’s Facebook and Twitter-orientated world? Blogs aren’t new, they aren’t trendy and they don’t grab attention like headlines that pit Facebook against Google or that give tips on how to maximise your presence on Pinterest. What blogs are, is effective. According to Scott Wyden Kivowitz (Social Media [...]

YouTube = Better ROI

Posted 27 January 2012 by
Tagged As: , | Categories: Social Media, Viral Marketing | Leave a Comment

The age of digital marketing is upon us, and it has never been clearer than in this year’s upcoming Super Bowl. With some of the biggest companies in the world wanting to advertise in the coveted half-time spot, the race is on. The contenders The companies that will be advertising include Doritos; Samsung; Apple; Evian; [...]

What makes a great website?

Posted 27 January 2012 by
Tagged As: | Categories: SEO | Leave a Comment

Some websites just make us want to know more, while others make us click back and go to another website. So what aspects of a website make it worthy of our attention? SEF (Search Engine Friendly) This one is usually overlooked, but a search engine friendly website allows people to discover you. An SEF website [...]

What is the Future of Blogging?

Posted 22 December 2011 by
Tagged As: , , | Categories: Social Media | Leave a Comment

“Is blogging coming to an end?” A question that has been around since the boom of social media, but the answer all depends on who you ask. There’s always the good old talk about how blogging is fading away, but let’s face it: blogging is not dying, it’s changing. The Internet is not a fad, [...]

Discovering how SEO works

Posted 31 October 2011 by
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It was only a few months ago that I heard of the term “search engine optimization”. As an intern, I still only have a vague idea of how it works, but it certainly seems to be the “in” thing when it comes to advertising online. From the little that I do understand, SEO is all [...]

Study reveals cats’ brains are more in tune with online search than humans

Posted 1 April 2011 by
Tagged As: | Categories: SEO | 1 Comment
Study reveals cats’ brains are more in tune with online search than humans

A recent research study on global online search behaviour has revealed that humans are not as search savvy as originally thought. Far from being at the top of the cognitive food chain, it turns out that people have a thing or two to learn from their feline companions. MRIs and EEGs prove that when it [...]

6 Tips to improve keyword quality score

Posted 3 March 2011 by
Tagged As: | Categories: PPC | Leave a Comment

It can be tricky to get your head around PPC (Pay Per Click) ads when you first start out. There are many subtleties to a successful campaign that you often only pick up through trial and error. You can save yourself a lot of time and trouble by thoroughly researching PPC advertising and paying close [...]

What is web copywriting and how it can work for you

Posted 24 February 2011 by
Tagged As: | Categories: Online PR, SEO | Leave a Comment

Different types of web copy serve different purposes, so before you crack your knuckles and get down some furious typing you need to consider what it is you want to achieve. The first thing you need to know about all web copywriting is that you’re competing in an overpopulated space for a smidgeon of attention [...]