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Archive for February 2013

Adwords Enhanced Campaigns: More Work, More Planning, More ROI

Posted 8 February 2013 by
Tagged As: , , | Categories: Digital Marketing, Mobile Marketing, PPC, SEO | Leave a Comment

By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, specifically the growing market for display ads on mobile devices. It’s called Adwords Enhanced Campaigns [...]

Make the Most of Social Media Data

Posted 1 February 2013 by
Tagged As: , , , , | Categories: Digital Marketing, Social Media | Leave a Comment

There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down to fourth. Greg Finn (Marketing Land) cites a report that says Twitter is the fastest [...]