CEO’s of Fortune 500 companies participate far less in social media networks than the rest of us. There have been interesting surveys conducted, and the findings are shocking! Having CEOs that actively interact and make themselves available on social platforms leads to greater faith in a company. In fact, 93% of those surveyed believe that [...]
Archive for 2012
Monday Morning Roundup: Latest Search Headlines (Nov 12 2012)
Posted 12 November 2012 by ShepTagged As: Google, panda update, search engine | Categories: News, SEO | Leave a Comment
On the 5th of November, 2012, Google confirmed the 21st Panda Update. According to Google, the update will affect 0.4 per cent of queries and 1.1 per cent for English searches in United States. In other news, Google has changed its SERP layout to make it simpler and cleaner and to create a consistent search experience across [...]
Monday Morning Roundup: Latest Search Headlines (Nov 05 2012)
Posted 5 November 2012 by ShepTagged As: search engine, SEO, seo news | Categories: News, SEO | Leave a Comment
In the past week’s news: A Melbourne man won a defamation case against Google. Milorad Trkulja claimed that certain image and search results damaged his reputation by linking him to some of Melbourne’s criminals. Search Engine Land reports that Trkulja has won a similar case against Yahoo. Latest on Search Engine Land. Students research information [...]
Beginners Guide to SEO Copywriting
Posted 2 November 2012 by SandyTagged As: | Categories: Uncategorized | Leave a Comment
Writing copy for websites can be tricky because writers have to please picky visitors and picky search engines – and it’s a toss-up which is pickier. You’ll often find that website owners get hold of a couple of articles on the importance of keywords and then use them with great determination. You get paragraphs that [...]
WordPress User Guide
Posted 26 October 2012 by SandyTagged As: blog, blogging, how to use wordpress, wordpress, wordpress blog, wordpress blogging, wordpress guide | Categories: Copywriting | 2 Comments
WordPress started out as a simple blogging platform. It was free to anyone who wanted to set up a personal or business blog. Its application was such that blogs could be hosted on WordPress itself or integrated into existing websites. These days, it’s also used as a content management system (CMS), which means it’s a [...]