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Archive for November 2012

Blogging for the Future – Blogging Forever

Posted 30 November 2012 by
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Do you doubt the effectiveness of blogs in today’s Facebook and Twitter-orientated world? Blogs aren’t new, they aren’t trendy and they don’t grab attention like headlines that pit Facebook against Google or that give tips on how to maximise your presence on Pinterest. What blogs are, is effective. According to Scott Wyden Kivowitz (Social Media [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 27th 2012)

Posted 27 November 2012 by
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It seems that freedom of speech and social media do not go hand in hand. Recently, there have been many arrests over tweets and Facebook posts. Until recently, Twitter had never blocked an account, but after a group in Germany started tweeting neo-Nazi comments it decided to take this unprecedented step. It has also agreed [...]

Monday Morning Roundup: Latest Search Headlines (Nov 26 2012)

Posted 26 November 2012 by
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Making headlines in the past week: The Launch of Bing Webmaster guidelines and Webinars. The guidelines cover a wide range of topics and, above all, they are designed to help find your content and get you indexed in Bing’s search engine. Here are some of the topics covered in the guidelines: ·         Content – Bing encourages [...]

Blogging Live in 3 … 2 … 1

Posted 23 November 2012 by
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Do you take advantage of all the benefits that live blogging has to offer? If not, maybe it’s time you figured out how to get on the bandwagon. According to a recent report by City University London’s Journalism School, live blogs get 300% more views that plain old news articles that cover the same event [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 20th 2012)

Posted 20 November 2012 by
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There is a rumour circulating the cyber world that Marissa Mayer, Yahoo!’s chief executive, has been in discussions with Sheryl Sandberg, the chief operating officer of Facebook, about the possibility of them working together. This would not be a first, as they have previously collaborated on a number of smaller projects, like Yahoo! news showing [...]

Monday Morning Roundup: Latest Search Headlines (Nov 19 2012)

Posted 19 November 2012 by
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Making headlines in the past week: The Chinese Block Google Search, Gmail, Google+, Maps and more Google services. China’s Communist Party, which is always sensitive about news, blocked the site during its 18th Party Congress. According to Search Engine Land, the block was only temporary, lasting about 12 hours. In other news, Google has reported that government [...]

Pinterest Makes Your Business Its Business

Posted 16 November 2012 by
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It was inevitable really. What was inevitable, you ask? Pinterest catering to businesses, I answer. Why was it inevitable, you ask? Because it needs to generate revenue and catering to businesses will help it do that. And, because that’s the way all social networks seem to go: they start off trying to discourage businesses from [...]

Tuesday Morning Roundup: Latest Social Headlines (Nov 13 2012)

Posted 13 November 2012 by
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CEO’s of Fortune 500 companies participate far less in social media networks than the rest of us. There have been interesting surveys conducted, and the findings are shocking! Having CEOs that actively interact and make themselves available on social platforms leads to greater faith in a company. In fact, 93% of those surveyed believe that [...]

Monday Morning Roundup: Latest Search Headlines (Nov 12 2012)

Posted 12 November 2012 by
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On the 5th of November, 2012, Google confirmed the 21st Panda Update. According to Google, the update will affect 0.4 per cent of queries and 1.1 per cent for English searches in United States. In other news, Google has changed its SERP layout to make it simpler and cleaner and to create a consistent search experience across [...]

The Evolution of Online PR

Posted 9 November 2012 by
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Way back when, in the dark ages of SEO, online PR was an advertorial disguised as a press release that was uploaded to various distribution sites while the authors held their thumbs. The idea was that journalists would see the piece and be so enamoured with it that they immediately published it on their internationally [...]