Show me the money Digital marketing is a diverse field. It encompasses a variety of specialisations, from PPC management and content writing to social media strategies and online reputation management. As consumers become freer with their opinions online and reports of bad service become more common, online reputation management (ORM) looks set to be one [...]
Archive for 31 August 2012
How Much of Your Marketing Budget is Mobile?
Posted 31 August 2012 by SandyTagged As: mobile advertising, mobile marketing | Categories: Digital Marketing, Mobile Marketing | Leave a Comment
One of the biggest concerns marketers have is how to divvy up their budgets. After all, they can’t risk missing out on a crucial platform. What if this really is the year of mobile? What if Facebook ads are suddenly overtaken by Twitter? What if print experiences a resurgence? What if TV becomes infinitely more [...]
Dear SEOs, Google Is Out To Get You
Posted 31 August 2012 by SandyTagged As: Google, guest posts, links, SEO | Categories: SEO | Leave a Comment
That’s what it feels like, doesn’t it? One day you’re tootling along, being (mostly) white-hat and thinking you’re on the right side of Google law and the next … wham … you’re flat on your face staring at plummeting rankings, dropping AdSense revenue and fighting penalties. As with most things Google does, the spate of [...]