Show me the money Digital marketing is a diverse field. It encompasses a variety of specialisations, from PPC management and content writing to social media strategies and online reputation management. As consumers become freer with their opinions online and reports of bad service become more common, online reputation management (ORM) looks set to be one [...]
Archive for August 2012
How Much of Your Marketing Budget is Mobile?
Posted 31 August 2012 by SandyTagged As: mobile advertising, mobile marketing | Categories: Digital Marketing, Mobile Marketing | Leave a Comment
One of the biggest concerns marketers have is how to divvy up their budgets. After all, they can’t risk missing out on a crucial platform. What if this really is the year of mobile? What if Facebook ads are suddenly overtaken by Twitter? What if print experiences a resurgence? What if TV becomes infinitely more [...]
Dear SEOs, Google Is Out To Get You
Posted 31 August 2012 by SandyTagged As: Google, guest posts, links, SEO | Categories: SEO | Leave a Comment
That’s what it feels like, doesn’t it? One day you’re tootling along, being (mostly) white-hat and thinking you’re on the right side of Google law and the next … wham … you’re flat on your face staring at plummeting rankings, dropping AdSense revenue and fighting penalties. As with most things Google does, the spate of [...]
Quick guide to optimise your Google Places business listing
Posted 30 August 2012 by PhilTagged As: google places, google search results, universal results | Categories: Digital Marketing, SEO | Leave a Comment
Considering how use of the internet is growing, and how you can do ‘localised’ searches even on an entry-level cellphone device, via Google or Google maps, it is worth putting your business right into the path of searchers, when they need your help and are out looking. A search for ‘banners cape town’ shows [...]
Online video marketing: You can’t afford to miss out
Posted 3 August 2012 by SandyTagged As: digital marketing, online video marketing, video marketing | Categories: Digital Marketing | Leave a Comment
Online video marketing is still emerging as a player in the digital marketing field, but pundits speculate that it will be huge. Daniel Kolossa (Memeburn) looked at the potential for online video marketing in emerging markets, like South Africa, based on current international statistics. Apparently, YouTube now gets four billion views per day; it reflects [...]