The London Olympic Games has been called the Social Olympics because a lot of social media campaigning and advertising has been going on and because athletes and fans are expected to flood the ether with real-time comments and reviews. And boy, have they. We’re barely four (official) days into the Games and already athletes, journalists [...]
Archive for July 2012
Twitter Trolls and Twaddle Mar Social Olympics
Posted 31 July 2012 by SandyTagged As: london olympics, olympic games, olympics, social olympics, Twitter | Categories: Online PR, ORM, Social Media | Leave a Comment
Are Moms Chasing Kids off Facebook?
Posted 16 July 2012 by SandyTagged As: Facebook, niche social network, social network | Categories: Social Media | Leave a Comment
Are you ‘friends’ with your mom on Facebook or with your friends’ moms perhaps? Facebook’s demographics have been leaning towards the 45+ age group for a while, but it now seems as though youngsters are abandoning the ubiquitous social network for sites that are more relevant to their personal interests. There are several possible reasons [...]
What exactly is the conversion value of a Like?
Posted 12 July 2012 by SandyTagged As: facebook marketing, social media conversions, social media marketing, twitter marketing | Categories: Social Media | Leave a Comment
If you’re in digital marketing you’re probably used to the conflicting information that does the rounds. The fact that conflicting information comes from reputable sources doesn’t help us sort out fact from fiction, or the good from the bad. Take, for example, new research reported by eMarketer.com, which goes to show that a Like on [...]
The Dangers of Waging War Online – Lessons from The Oatmeal
Posted 9 July 2012 by SandyTagged As: matthew inman, online reputation management, ORM, the oatmeal | Categories: Online PR, ORM, Social Media | Leave a Comment
If you have a sense of humour and you spend a portion of your week online you’ve probably come across The Oatmeal. It’s a spectacularly satirical, occasionally crass, always entertaining website featuring comics drawn by Matthew Inman. All I know about Inman is what I’ve read on The Oatmeal, from which I have taken the [...]
Like, Want and Opt-in
Posted 2 July 2012 by SandyTagged As: Facebook, facebook marketing | Categories: Social Media | Leave a Comment
Raise your hand if you’ve liked a brand and then unliked them because your Facebook feed is flooded with useless updates. Raise your hand if you’ve ever liked a brand and then hidden them because your feed is flooded with useless updates. Brain Solis makes a very good point in an article published on Social [...]