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Archive for January 2012

The Dos & Don’ts of SEO – a newbie’s perspective

Posted 27 January 2012 by
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Don’ts Keyword Stuffing While most companies refrain from keyword stuffing, it is still the biggest no-no of SEO. In the past, people used to stuff meta tags with irrelevant key words in order to boost their rankings. If you were to do this today, you would be penalized by the search engine companies. To avoid [...]

YouTube = Better ROI

Posted 27 January 2012 by
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The age of digital marketing is upon us, and it has never been clearer than in this year’s upcoming Super Bowl. With some of the biggest companies in the world wanting to advertise in the coveted half-time spot, the race is on. The contenders The companies that will be advertising include Doritos; Samsung; Apple; Evian; [...]

What makes a great website?

Posted 27 January 2012 by
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Some websites just make us want to know more, while others make us click back and go to another website. So what aspects of a website make it worthy of our attention? SEF (Search Engine Friendly) This one is usually overlooked, but a search engine friendly website allows people to discover you. An SEF website [...]