Archive for 2012

Google Penguin and Panda Moving Forward

Posted 10 May 2012 by
Tagged As: | Categories: SEO | Leave a Comment

What is it? On the 24th April, Google launched an (algorithm) update to their live search engine. This changed the way that search results are filtered for ranking positions. Their intention for this update was to eliminate the presence of webspam in the top pages of their search results pages. Webspam in this case refers [...]

The Dos & Don’ts of SEO – a newbie’s perspective

Posted 27 January 2012 by
Tagged As: , , | Categories: SEO | Leave a Comment

Don’ts Keyword Stuffing While most companies refrain from keyword stuffing, it is still the biggest no-no of SEO. In the past, people used to stuff meta tags with irrelevant key words in order to boost their rankings. If you were to do this today, you would be penalized by the search engine companies. To avoid [...]

YouTube = Better ROI

Posted 27 January 2012 by
Tagged As: , | Categories: Social Media, Viral Marketing | Leave a Comment

The age of digital marketing is upon us, and it has never been clearer than in this year’s upcoming Super Bowl. With some of the biggest companies in the world wanting to advertise in the coveted half-time spot, the race is on. The contenders The companies that will be advertising include Doritos; Samsung; Apple; Evian; [...]

What makes a great website?

Posted 27 January 2012 by
Tagged As: | Categories: SEO | Leave a Comment

Some websites just make us want to know more, while others make us click back and go to another website. So what aspects of a website make it worthy of our attention? SEF (Search Engine Friendly) This one is usually overlooked, but a search engine friendly website allows people to discover you. An SEF website [...]