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Archive for November 2011

Will social gaming dictate future advertising spend?

Posted 18 November 2011 by
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Gamers are considered to be reclusive geeks. They wrap themselves in comforting cocoons of virtual reality in which they become gods. Stereotypically, they don’t get out much. Social gamers – those that play games, like Farmville, on social media sites – are a new breed. They’re average people who like a bit of escapism when [...]

Human social behaviour is evolving and governments need to deal with it

Posted 14 November 2011 by
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Mark Zuckerberg has famously (or infamously, depending on your view) said that the age of privacy is over. Privacy no longer exists. From a man who makes it his business to encourage people to share as much information about themselves as possible, his stance is not surprising. He’s made token concessions to people who still [...]

On nightmare clients and the urgency of social media management

Posted 11 November 2011 by
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Because online marketing people write so regularly about the importance of properly planned and implemented SEO and SEM strategies, we tend to assume that the rest of the world shares our views. We may not assume that our business clients know what we know – we joke about them living in blissful ignorance – but [...]

Are Google+ brand pages like a fine wine, will they improve with time?

Posted 9 November 2011 by
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Google+ is like a firecracker: the fuse was lit and anticipation grew; some sparks appeared and online marketers craned their necks to see what would happen; it wavered in the sky and threatened to go out; it burst into an impressive array and the world flocked to the now public social network; the array fizzled [...]

Facebook has privacy settings – use them

Posted 7 November 2011 by
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A few years ago (three or four years ago, I think), researchers conducted a study to find out how willing Facebook users are to friend complete strangers. They set up two accounts for fictional “people” and used cute animals as profile pictures. It didn’t take long before both accounts had hundreds of friends. Even more [...]

SEO is always the trump card

Posted 7 November 2011 by
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As someone who started her career in digital marketing with a crash course in SEO, I’m a loyal believer in its intrinsic benefits. I know PPC is great and social media marketing is the current trendy channel of choice, but I keep coming back to SEO and the necessity of having a properly optimised website [...]

Irrelevant, repetitive search results are on the way down

Posted 2 November 2011 by
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You know how frustrating it can be when you type in a search query and don’t get the results that you want; then you type in another query – different but similar – and you get results that are much the same? Well, it appears that Google is finally going to do something about it. [...]