Archive for October 2011

Discovering how SEO works

Posted 31 October 2011 by
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It was only a few months ago that I heard of the term “search engine optimization”. As an intern, I still only have a vague idea of how it works, but it certainly seems to be the “in” thing when it comes to advertising online. From the little that I do understand, SEO is all [...]

Is guest posting all it’s cracked up to be?

Posted 17 October 2011 by
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This is a question raised by Andy Havard in a recent post on Soshable. Havard looked at the dangers of guest posting, which he listed as: Cheating and getting caught. This is when you try submit the same piece of content to several bloggers while claiming that it is completely original and not available anywhere [...]

Digging Digg and giving up on Google+

Posted 17 October 2011 by
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I remember when I first got into the SEO industry and Digg was untainted by rumours of gaming and spamming. Getting a story on Digg was something to be celebrated and moving up the Digg ladder was a bit like being on Mashable is today. It was something of a reliable news source, especially if [...]

LinkedIn follows in Facebook’s footsteps

Posted 10 October 2011 by
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LinkedIn is the professional social network. At least that’s how it styles itself and how it is generally perceived. It’s not for inane status updates about what you had for breakfast, links to cracked.com or photos of your latest debauched night out. It’s for establishing business contacts, networking with like-minded business professionals and improving business [...]

Phishers of men and money

Posted 7 October 2011 by
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You’ve probably seen them countless times before; the emails telling you that there has been a problem with your bank account or your tax return or your postal delivery. You’ve probably ignored them, which is a good thing. These emails are called phishing scams, which is a great name for a thorny problem. Phishing scams [...]

Top searches on Google South Africa for September 2011

Posted 7 October 2011 by
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As one might imagine with a month full of Facebook updates and privacy shenanigans, the top search for the month of September was, very simply, Facebook. What is also not surprising in a rugby mad nation is that rugby made it to seventh place. Google only made it to fifth place. Top 10 searches:   [...]