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Archive for 14 September 2011

Will Aaron Wall’s new definition of doorway pages stick?

Posted 14 September 2011 by
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Aaron Wall’s blog post yesterday (13 September) was a mite bitter. It related to doorway pages and, once you got past the attention grabbing (and misleading) title, Google’s apparent tendency to play fast and loose with its definition of doorway pages and apply punitive action in a way that can best be described as erratic. [...]

E-books and your digital marketing strategy

Posted 14 September 2011 by
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If you’re bursting with information, and even if you’re not, you might want to consider writing an e-book and integrating it into your overall digital marketing strategy. E-books work because they let you say everything that won’t fit into a blog post. Of course you could distil all your information into a series of posts, [...]

SEO industry regulation: always a contentious issue

Posted 14 September 2011 by
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Way back in 2007, the question of whether the SEO industry should be regulated started capturing major attention. In 2008, the question got even bigger with some serious industry heavy-weights coming out both for and against regulation. In 2007, Steven Bradley wrote a blog in response to another blog that came out in favour of [...]