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Archive for September 2011

Facebook continues to fall foul of user privacy expectations

Posted 28 September 2011 by
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Facebook has kicked up a lot of fuss about Google’s approach to privacy. You know the adage about people living in glass houses? Well, apply it here. As most people will know, sometimes the only way to make big corporations hear you is to use a very public platform to shout out your complaints. This [...]

Bing rings in the changes but does anybody care?

Posted 26 September 2011 by
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Remember Bing – the other search engine? Well, Bing is working just as hard as Google and Facebook to improve its service and entice users. The problem for Bing is that it’s simply not considered as news worthy as the other two internet giants, so its updates fly beneath the radar. If you’re a regular [...]

Google+ changes overshadowed by Facebook

Posted 26 September 2011 by
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Facebook has grabbed the lion’s share of headlines in social media news this week. It’s rolled out huge changes to its platform, many of which have not been met with pleasure. Google has also rolled out huge changes to Google+, most of which have been overshadowed by Facebook (possibly owing to some great showmanship by [...]

6 Lessons SEOs can learn from CSI

Posted 21 September 2011 by
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I have recently started watching CSI: Crime Scene Investigation (that’s the original and best for the uninitiated) from scratch and it occurred to me that the show has several lessons to teach SEOs, with the overarching lesson being never give up. 1)     A bad start isn’t the end of the world. The pilot episode is [...]

Crowdsourcing is the new black when it comes to marketing

Posted 20 September 2011 by
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Crowdsourcing: it’s a scary concept for marketers who are only just getting used to conversations with consumers as opposed to monologues. Crowdsourcing takes the idea of marketing as a two-way conversation a step further. Conversation is still two-way (how could be anything else), but consumers have much more input in the manner in which marketing [...]

Twitter launches analytics but will it fly?

Posted 19 September 2011 by
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The big news in social media this week is the launch of Twitter Analytics. It hit the streets of the virtual highway on Tuesday, but as with so many new launches it is only available in Beta to a limited audience in a small part of the world. Twitter launched its analytics tool at TechCrunch [...]

Will Aaron Wall’s new definition of doorway pages stick?

Posted 14 September 2011 by
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Aaron Wall’s blog post yesterday (13 September) was a mite bitter. It related to doorway pages and, once you got past the attention grabbing (and misleading) title, Google’s apparent tendency to play fast and loose with its definition of doorway pages and apply punitive action in a way that can best be described as erratic. [...]

E-books and your digital marketing strategy

Posted 14 September 2011 by
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If you’re bursting with information, and even if you’re not, you might want to consider writing an e-book and integrating it into your overall digital marketing strategy. E-books work because they let you say everything that won’t fit into a blog post. Of course you could distil all your information into a series of posts, [...]

SEO industry regulation: always a contentious issue

Posted 14 September 2011 by
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Way back in 2007, the question of whether the SEO industry should be regulated started capturing major attention. In 2008, the question got even bigger with some serious industry heavy-weights coming out both for and against regulation. In 2007, Steven Bradley wrote a blog in response to another blog that came out in favour of [...]

Don’t forget Google’s changes to Products Feed Specifications

Posted 8 September 2011 by
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Earlier this year Google announced that it would be making changes to Google Product Search, specifically, it would change the Google Product Search Feed Specifications and Policies. This, according to Google, is to improve the user experience by including availability data and provide better browsing for related product variants. It has now issued a reminder [...]