Voice search is rapidly moving out of the realm of sci-fi and into reality. Google is working furiously to improve its voice search capabilities and Microsoft is working furiously to catch up with Google. In the latest news, Google has released voice search on Google Maps. As with the other desktop and laptop voice applications, [...]
Archive for August 2011
Google and Microsoft engage in the battle for voice search
Posted 31 August 2011 by SandyTagged As: bing voice search, google voice search, voice search | Categories: SEO | Leave a Comment
Twitter Galleries, search and your business
Posted 31 August 2011 by SandyTagged As: search, social media, Twitter, twitter galleries | Categories: SEO, Social Media | Leave a Comment
On 9 August Matt McGee reported that Twitter would soon be launching Twitter Galleries, which would collect and display all a user’s photos uploaded to Twitter no matter which app was used. On Monday 22 August, Galleries went live amid some concerns regarding nudity and some good news for businesses. According to the Twitter help [...]
Sponsored blogs and social media mentions: good bad or indifferent?
Posted 29 August 2011 by SandyTagged As: blogging, paying for blogs, social media, social media sponsorship | Categories: SEO, Social Media | Leave a Comment
The idea of paying for content, as in companies buying guest posts and social media mentions, is a very, very contentious one. It’s also not new. Back in 2009, Forrester published a report (that sold for $750, which is the other paying for content debate), which came down in favour of companies paying bloggers for [...]
Best practices for email marketing, the second the most popular digital marketing channel
Posted 26 August 2011 by SandyTagged As: digital marketing, email marketing, email marketing best practices | Categories: News, SEO, Social Media | Leave a Comment
A recent survey by Bizo (reported by Marketing Profs) has identified which channels marketers think will be the most important and relevant in the next 12 months. What’s fairly interesting, although it is in keeping with the trend over the past few years, is that marketers will be focusing more of their efforts, and their [...]
Blind social sharing is not all bad (but it’s not all good either)
Posted 24 August 2011 by SandyTagged As: blind links, blind sharing | Categories: Social Media | Leave a Comment
I’ve just come across the term “blind social sharing”. It was coined, as far as I can tell, by the people at AddToAny, a social media sharing tool, during the course of a study that showed people have a tendency to blindly post or retweet content without really a) adding any personal comments to the [...]
Blogging and the social media psyche
Posted 23 August 2011 by SandyTagged As: blog, blogging, Facebook, social media, Twitter | Categories: Social Media | Leave a Comment
Blogging; we’ve been hearing of its imminent demise for the past four years, since Facebook and Twitter started their growth spurts. Suddenly microblogging was the in thing and actual blogging was considered passé. At least by those who slavishly follow trends. The truth is that blogging is not dead, nor is it near death. Blogging [...]
Groupon’s interesting approach to privacy
Posted 22 August 2011 by SandyTagged As: groupon, groupon privacy | Categories: Social Media | Leave a Comment
Birds do it, bees do it, even educated fleas do it; let’s do it, let’s invade your privacy. (With apologies to Cole Porter) Facebook, Twitter, Google, Bing – pretty much all the big players online – have been hauled over the coals for violating some aspect of users’ privacy. They’ve all vehemently denied tramping over [...]
Search and email remain the most popular activities online
Posted 19 August 2011 by SandyTagged As: email, search, social networking | Categories: News | Leave a Comment
The fascinating thing about different studies on the same subject is that they tend to deliver vastly different results. This leaves those who would benefit from such studies with the tricky task of deciding which results to use as a base from which to plot strategies and devise plans with a view to the future. [...]
Of American presidents, presidential candidates and social media
Posted 19 August 2011 by SandyTagged As: social media, social media and politics, social media campaigns, social media followers | Categories: Social Media | Leave a Comment
In 2008, the Washington Post called Barack Obama the king of social networking. It wasn’t much of an exaggeration. He was the first American president to be elected largely on the strength of his online political campaign. The fact that he was eloquent, charming and good looking certainly helped – especially given what the US [...]
Online marketers will survive recessions
Posted 17 August 2011 by SandyTagged As: digital marketing, online marketng, recession marketing | Categories: PPC, SEO, Social Media | Leave a Comment
The entire world is talking about the possibility of a double dip recession. Economic powerhouses are conducting surveys in their droves and each one seems to deliver a different result. For instance, a poll by CNBC showed that 53% of respondents believe a double dip recession is on the way. According to the BofA (Bank [...]