Infographics are popular at the moment, particularly as a marketing/link building tool, but they should not be takenlightly. Good infographics are like gold – pretty and shiny and valuable commodities. Shoddy infographics are like lead – boring and dull and not popular among the masses. Good infographics take time and effort to create, and then [...]
Archive for 22 July 2011
Infographics as marketing tools
Posted 22 July 2011 by SandyTagged As: digital marketing, infographic design, infographic tips, infographics | Categories: Viral Marketing | Leave a Comment
Why social media experts are not douche bags
Posted 22 July 2011 by SandyTagged As: social media | Categories: Social Media | Leave a Comment
I just read a fascinating article by Olivier Blanchard in which he bemoaned the fact that businesses, proper businesses with responsibilities to staff, investors and creditors, trusted their social media engagement and measurement to “experts” whose experience lies primarily with managing blogs and endeavours in the ether of the net. As a digital marketer whose [...]